Tuesday, May 2, 2017

Final Session of Spring Breakfast Series- "The New Face of Sports Marketing"

Baseball season is back, and to wrap up our Spring Breakfast Series, we would like you to join us for our final session, "The New Face of Sports Marketing." This session will take place this Friday May 5th from 8:00AM to 10:00AM at the EMU Student Center. Register at this link!


The New Face of Sports Marketing will discuss how the sports marketing industry is changing and what the move to online viewership and relations with fans looks like. An issue that faces this industry is the decline in sports viewership on TV. Social Media, User Generated Content, Virtual Reality, and eCommerce all have a lasting impact on sports marketing and will be topics discussed throughout this session. Questions like, "How does the sports marketing mix work in this new environment?" "How can your firm, no matter the size, profit from their experience?" will be addressed. Come hear from local and national leaders, and learn how firms based in Southeast Michigan are leading the way. 

Please join us Friday May 5th to hear from our expert panelists including:
  • Ron Wade, Director of Marketing, The Detroit Tigers
  • Mike Lorenc, Head of Industry for Ticketing and Live Events, Google
  • Rishi Narayan, Co-Founder, Underground Printing
  • Bilal Saeed, Owner, Pakmode Media; Co-Owner, Ann Arbor AFC

EMU's Center for Digital Engagement is excited to kick off our final digital marketing session of the Spring Breakfast Series. Breakfast and refreshments will be served. Seats are limited, so register today! We are looking forward to you joining us. Go Tigers! ⚾️🐯

Saturday, April 1, 2017

Second Session of Spring Breakfast Series- "The New Face of Branding"

Happy Spring! April has quickly approached, and it's time for our second session of EMU's Center for Digital Engagement Spring Breakfast Series, "The New Face of Branding." This session will take place on Friday April 7th from 8:00 AM to 10:00 AM at the EMU Student Center. Sign up today! (Registration link). 
The New Face of Branding will provide insights on how to establish cogent brand strategies for your company in the digital marketplace. Today's digital environment has dramatically transformed the process of building your brand. People consume more video on devices than on TV. They get their news from social media. Add to that time spent gaming and immersed in virtual reality. How do you get your brand message across? How do you get your brand known?

For this session, we've again gathered a panel of experts in this space. They have developed highly successful branding strategies for large and small organizations, with regional and national experience developing modern branding campaigns. Some questions you might find them discussing are: What are the most effective modern approaches to branding? What defines your brand as customers explore solutions online and off? What are relevant digital tools and platforms? How do they mix with "traditional" methods?

Please join us Friday April 7th to hear from the following panelists:
  • Pete Baker, Creative Director, Duo
  • Tim Smith, Owner, Skidmore Studio, Creative Director, Daily Fuel
  • Sean Hickey, Chief Operating Officer, PWB

We are excited to kick off our second digital marketing session of the Spring season. Breakfast and refreshments will be served. Seats are limited so don't delay, register today! We are looking forward to seeing returning faces, as well as new ones!☺

Thursday, March 9, 2017

The Ann Arbor SPARK and CDE Digital Summer Clinic Internship Is Back for 2017!

Due to high demand, The Center for Digital Engagement and Ann Arbor SPARK will be working in conjunction for Year 3 of the Digital Summer Clinic Internship Program! This program offers up to 20 part-time, paid digital clinic intern positions for EMU and other local area students. Students from a variety of majors, CIS, Marketing, SCM, etc., are encouraged to apply, as this position is not focused in just one area of study.

There will be an information session on Tuesday March 21 at 4PM in Rm. 114 at EMU's College of Business. Here, you will gain a better understanding of the Digital Summer Clinic and hear from past CEOs and interns who participated in the previous clinics. We encourage all those who may be interested to attend this meeting. Presenting at this year's meeting:

  • Molly McFarland, CMO and Co-Founder of AdAdapted, a mobile ad platform that partners with leading CPGs, like Nestle and P&G, to get their products added to digital shopping lists.
  • Omeid Seirafi-Pour, CEO and Co-Founder of MyFab5, the largest hyperlocal food brand and influencer network on Instagram.
  • Angelina Miller, Account Strategist, Google Canada. Angelina will relate her experience developing a track record in startups and ultimately moving on to a career with a major tech platform.
Applications for the Digital Summer Clinic 2017 are now open, with a deadline of May 7, 2017. To learn more, read about previous years' experience here.

This is a great opportunity for those who may be unsure of what business-related field they want to pursue, as you will learn what you have a niche for. We look forward to seeing you at our information session on March 21!

Friday, January 27, 2017

First Session of Spring Breakfast Series- "The New Face of Sales"

Spring has (almost) sprung, which means it's time for our first session of EMU's Center for Digital Engagement Spring Breakfast Series, "The New Face of Sales." This session will take place on Friday March 3rd from 8:00 AM - 10:00 AM at the EMU Student Center. Make sure to sign-up! (Registration link).

The New Face of Sales will provide insights on how to deliver measurable sales improvements. As we all may know, the digital environment today has turned the traditional sales process completely around. With this comes questions like, what are the most effective ways to find prospects and close leads? What defines your customer's journey as they explore solutions online and off? What are relevant advertising and tracking tools? 

Our panel of experts includes Luke Retterath, Director of Demand Generation, Duo, Bharati Hulbanni, Director of Client Services, Torrent Consulting, and Alex Merz, Strategy and Operations Manager for AdWords Sales, Google.

<-- Luke Retterath. Luke is responsible for planning, measurement, and execution of all demand generation programs. Prior to Duo, he spent most of his time working in digital consulting roles for clients that included Constant Contact, Zipcar, MIT, Kellogg's, and Kimberly-Clark.
                                                                  Bharati Hulbanni.  -->
Bharati always likes to tell her clients that the biggest pains in their career aren’t failures – they often turn into their biggest trium-phs. At Torrent, she has freedom and ability to intentionally innovate with team members, clients and partners. Bharati graduated from U of M, and has worked at Accenture, the University of Michigan’s Center for Venture Capital and Private Equity Finance, and ForeSee Results.

<-- Alex Merz. Alex is responsible for Adwords sales strategy, operations, and day to day running of the business. He holds a BBA in Finance & Accounting from EMU, and an MBA in Strategy from the U of M. Alex has previously worked for ForeSee Results as well as Amazon. Alex is also the co-founder of local coffee roaster, Hyperion Coffee, and owner and co-founder of new local brewery, 734 Brew Co, opening in Depot town in mid 2017.

Please kindly join our panelists on March 3rd at our first digital marketing session of the Spring season.  Breakfast and refreshments will be served. Seats are limited so register today to reserve your spot. We are looking forward to seeing you!

Thursday, January 26, 2017

Spring Breakfast Series


The Spring season is quickly approaching, and it is a time to rejuvenate. Are you looking to add a "new face" to your marketing skill-set? It wouldn't be a bad idea! Please join us in our new, uplifting Spring Breakfast Series brought to you by EMU's Center for Digital Engagement. 

Digital Marketing is an ever-changing industry, and it's important to stay up-to-date in order for you and your company to be successful. At the Center of Digital Engagement, "we collaborate with business and community partners on the evolving nature of digital engagement."

Below you will find a brief overview of each event in this series and a link to register. Please register in advance in order to secure your spot.


Whether you have been in the professional field for a while now, a student who is looking to gain insights of the digital space, or just part of the university community interested in learning new trends, our series of events won't leave you without a key takeaway. See you in the Spring! 🌸

Thursday, November 17, 2016

Please join us for Skye Durrant, CEO and Co-Founder, LawnGuru, Sponsor: Duo

Please join us for the final session of our Fall summit series with Skye Durrant, co-founder of LawnGuru, The Uber of Lawn Care Services,  at SPARK Central, 330 East Liberty, December 9 at 9 AM (registration link).

As Skye phrases it, "We turned a tiny lawn care company into a multimillion dollar business." The secret to this transformation was recognizing the opportunity to create an easy- to-use matchmaking service between lawn care providers and customers. In their talk, Skye and his team will describe company's origins, how they recognized new market opportunities, and then how they used paid digital advertising to dramatically increase their customer base. This past summer, Lawn Guru closed a million dollar funding round based on demonstrated market potential. So, how did LawnGuru figure out  their digital targeting and communication strategy? Learn the keys to their success by signing up now while seats remain.

Significantly, LawnGuru has executed its digital strategies using university students and recent graduates. We are targeting this Fall's summit series, and this summit in particular, at those seeking to solve tough digital marketing problems making use of local talent pools. Both founders and members of their team will describe how they conceived and executed their growth strategy as well as future directions.

This Fall, we are pleased to welcome Duo as our Gold sponsor. Over the past few years, Duo has developed a strong reputation of community support, and we are grateful to them for helping enable this series at no cost to attendees.

Thursday, October 6, 2016

Please join us for AdAdapted and Backyard Brains, sponsor: Duo

Please join us for the second session of our Fall summit series with Molly McFarland, co-founder of AdAdapted, and Greg Gage, co-founder of Backyard Brains, (registration link) at SPARK Central, 330 East Liberty, October 28 at 9 AM. 

AdAdapted and Backyard Brains, though quite different, face a similar issue, optimizing their web presence to increase leads and sales. AdAdapted’s challenge is in the B2B space, attracting both mobile developers to incorporate their ad platform and Fortune 500 clients to tap their network of apps for advertising. Backyard Brains sells low cost neuroscience research kits to parents, educators, and cash-strapped researchers. How can Backyard Brains increase the likelihood that motivated web visitors will turn into actual customers? This is going to be an exciting show! Please sign up now while seats remain.

Significantly, both companies have executed their web sales strategies using interns from local universities, a number of whom have joined as full time employees after graduating. We are targeting this Fall's summit series, and this summit in particular, at those seeking to solve tough digital marketing problems making use of local talent pools. Both founders and members of their team will describe how they conceived and executed their growth strategy as well as future directions.

This Fall, we are pleased to welcome Duo as our Gold sponsor. Over the past few years, Duo has developed a strong reputation of community support, and we are grateful to them for helping enable this series at no cost to attendees.