Thursday, March 9, 2017

The Ann Arbor SPARK and CDE Digital Summer Clinic Internship Is Back for 2017!

Due to high demand, The Center for Digital Engagement and Ann Arbor SPARK will be working in conjunction for Year 3 of the Digital Summer Clinic Internship Program! This program offers up to 20 part-time, paid digital clinic intern positions for EMU students. Students from a variety of majors, CIS, Marketing, SCM, etc., are encouraged to apply, as this position is not focused in just one area of study.

There will be an information session on Tuesday March 21 at 4PM in Rm. 114 at EMU's College of Business. Here, you will gain a better understanding of the Digital Summer Clinic and hear from past CEOs and interns who participated in the previous clinics. We encourage all those who may be interested to attend this meeting. Presenting at this year's meeting:

  • Molly McFarland, CMO and Co-Founder of AdAdapted, a mobile ad platform that partners with leading CPGs, like Nestle and P&G, to get their products added to digital shopping lists.
  • Omeid Seirafi-Pour, CEO and Co-Founder of MyFab5, the largest hyperlocal food brand and influencer network on Instagram.
  • Angelina Miller, Account Strategist, Google Canada. Angelina will relate her experience developing a track record in startups and ultimately moving on to a career with a major tech platform.
Applications for the Digital Summer Clinic 2017 are now open at this link, and we ask that these be complete by May 7, 2017. To learn more, read about previous years' experience here.

This is a great opportunity for those who may be unsure of what business-related field they want to pursue, as you will learn what you have a niche for. We look forward to seeing you at our information session on March 21!

Friday, January 27, 2017

First Session of Spring Breakfast Series- "The New Face of Sales"

Spring has (almost) sprung, which means it's time for our first session of EMU's Center for Digital Engagement Spring Breakfast Series, "The New Face of Sales." This session will take place on Friday March 3rd from 8:00 AM - 10:00 AM at the EMU Student Center. Make sure to sign-up! (Registration link).

The New Face of Sales will provide insights on how to deliver measurable sales improvements. As we all may know, the digital environment today has turned the traditional sales process completely around. With this comes questions like, what are the most effective ways to find prospects and close leads? What defines your customer's journey as they explore solutions online and off? What are relevant advertising and tracking tools? 

Our panel of experts includes Luke Retterath, Director of Demand Generation, Duo, Bharati Hulbanni, Director of Client Services, Torrent Consulting, and Alex Merz, Strategy and Operations Manager for AdWords Sales, Google.

<-- Luke Retterath. Luke is responsible for planning, measurement, and execution of all demand generation programs. Prior to Duo, he spent most of his time working in digital consulting roles for clients that included Constant Contact, Zipcar, MIT, Kellogg's, and Kimberly-Clark.
                                                                  Bharati Hulbanni.  -->
Bharati always likes to tell her clients that the biggest pains in their career aren’t failures – they often turn into their biggest trium-phs. At Torrent, she has freedom and ability to intentionally innovate with team members, clients and partners. Bharati graduated from U of M, and has worked at Accenture, the University of Michigan’s Center for Venture Capital and Private Equity Finance, and ForeSee Results.

<-- Alex Merz. Alex is responsible for Adwords sales strategy, operations, and day to day running of the business. He holds a BBA in Finance & Accounting from EMU, and an MBA in Strategy from the U of M. Alex has previously worked for ForeSee Results as well as Amazon. Alex is also the co-founder of local coffee roaster, Hyperion Coffee, and owner and co-founder of new local brewery, 734 Brew Co, opening in Depot town in mid 2017.

Please kindly join our panelists on March 3rd at our first digital marketing session of the Spring season.  Breakfast and refreshments will be served. Seats are limited so register today to reserve your spot. We are looking forward to seeing you!

Thursday, January 26, 2017

Spring Breakfast Series


The Spring season is quickly approaching, and it is a time to rejuvenate. Are you looking to add a "new face" to your marketing skill-set? It wouldn't be a bad idea! Please join us in our new, uplifting Spring Breakfast Series brought to you by EMU's Center for Digital Engagement. 

Digital Marketing is an ever-changing industry, and it's important to stay up-to-date in order for you and your company to be successful. At the Center of Digital Engagement, "we collaborate with business and community partners on the evolving nature of digital engagement."

Below you will find a brief overview of each event in this series and a link to register. Please register in advance in order to secure your spot.


Whether you have been in the professional field for a while now, a student who is looking to gain insights of the digital space, or just part of the university community interested in learning new trends, our series of events won't leave you without a key takeaway. See you in the Spring! 🌸

Thursday, November 17, 2016

Please join us for Skye Durrant, CEO and Co-Founder, LawnGuru, Sponsor: Duo

Please join us for the final session of our Fall summit series with Skye Durrant, co-founder of LawnGuru, The Uber of Lawn Care Services,  at SPARK Central, 330 East Liberty, December 9 at 9 AM (registration link).

As Skye phrases it, "We turned a tiny lawn care company into a multimillion dollar business." The secret to this transformation was recognizing the opportunity to create an easy- to-use matchmaking service between lawn care providers and customers. In their talk, Skye and his team will describe company's origins, how they recognized new market opportunities, and then how they used paid digital advertising to dramatically increase their customer base. This past summer, Lawn Guru closed a million dollar funding round based on demonstrated market potential. So, how did LawnGuru figure out  their digital targeting and communication strategy? Learn the keys to their success by signing up now while seats remain.

Significantly, LawnGuru has executed its digital strategies using university students and recent graduates. We are targeting this Fall's summit series, and this summit in particular, at those seeking to solve tough digital marketing problems making use of local talent pools. Both founders and members of their team will describe how they conceived and executed their growth strategy as well as future directions.

This Fall, we are pleased to welcome Duo as our Gold sponsor. Over the past few years, Duo has developed a strong reputation of community support, and we are grateful to them for helping enable this series at no cost to attendees.

Thursday, October 6, 2016

Please join us for AdAdapted and Backyard Brains, sponsor: Duo

Please join us for the second session of our Fall summit series with Molly McFarland, co-founder of AdAdapted, and Greg Gage, co-founder of Backyard Brains, (registration link) at SPARK Central, 330 East Liberty, October 28 at 9 AM. 

AdAdapted and Backyard Brains, though quite different, face a similar issue, optimizing their web presence to increase leads and sales. AdAdapted’s challenge is in the B2B space, attracting both mobile developers to incorporate their ad platform and Fortune 500 clients to tap their network of apps for advertising. Backyard Brains sells low cost neuroscience research kits to parents, educators, and cash-strapped researchers. How can Backyard Brains increase the likelihood that motivated web visitors will turn into actual customers? This is going to be an exciting show! Please sign up now while seats remain.

Significantly, both companies have executed their web sales strategies using interns from local universities, a number of whom have joined as full time employees after graduating. We are targeting this Fall's summit series, and this summit in particular, at those seeking to solve tough digital marketing problems making use of local talent pools. Both founders and members of their team will describe how they conceived and executed their growth strategy as well as future directions.

This Fall, we are pleased to welcome Duo as our Gold sponsor. Over the past few years, Duo has developed a strong reputation of community support, and we are grateful to them for helping enable this series at no cost to attendees.

Wednesday, October 5, 2016

Two Critical Electives for Marketing Students in Today's Job Market

The Center for Digital Engagement invites you to take one or both of EMU's digital marketing electives in Winter 2017. Students who have taken these courses have had tremendous success in the Metro Detroit job market, earning starting salaries in the 40s, 50s, and even 70s depending on their prior experience. Detroit is experiencing a digital marketing boom, and the supply of skilled entry level job applicants is tight.

As you may know, Bud Gibson, The Center for Digital Engagement's director, has just moved from CIS to the Marketing Department at EMU, and Bud's courses can now count as Marketing electives even though they still have the IS numbering. The great thing about both courses, whether taken together or in sequence, is that they take you from novice to professional with no expectation of prior experience.

What are the courses? How do you sign up?

  • IS239: Google AdWords and Web Page Design (T 6:30-9:10 PM). This course teaches you the secrets of targeting customers searching on the web for the things your company sells. The course is unique to EMU. No other university in the Midwest (or even the US) has a course like IS239. Students work with real organizations and manage their monthly advertising budgets of $10,000 per month. Students put this course in the experience section of their resumes, and it garners immediate employer interest. Any student may sign up for this course. We will run a wait list if the course fills up and run additional sections if need be. Contact Bud (fgibson@emich.edu) if you have any questions.
  • IS339: Google Analytics and Landing Page Optimization (W 6:30-9:10 PM). This course teaches you how to turn digital visitors into customers, one of the most sought after skills in online businesses today (and every business is in some way online). Just like IS239, you work with real organizations with real advertising budgets of $10,000 per month. You learn how to analyze visitor behavior and organize your digital experience to get those visitors to more readily become customers. Again, employers will notice this course on your resume and treat it as a mark of distinction. Normally, we require IS239 as a pre-req for this course, but Bud is happy to waive that if you can demonstrate significant prior web experience. Contact Bud (fgibson@emich.edu) if you have any questions or have any trouble signing up.

Eastern is becoming a recognized regional leader in digital marketing. Our training program takes novices and makes them competent entry level professionals. Students who work hard and master the material achieve great outcomes.

Join Bud this Winter and take your first step toward a great career. Please contact Bud by email (fgibson@emich.edu) or phone (734-926-9560) if you have questions. Everybody in EMU's Marketing Department is excited to have Bud on board and to be able to offer these opportunities to our students.

Thursday, September 22, 2016

The Digital Marketing Workshop, Friday, November 11

The EMU Center for Digital Engagement is excited to invite you to the sixth annual Digital Marketing Workshop to be held Friday, November 11, from 8 AM to 2 PM (with registration opening at 7:30 AM). Please be our guest at the early bird registration rate of just $28 (valid through October 31 with discount code Early, $40 without code).

This year, we're honored to have Douglas Mott, CEO of RepairClinic.com as our opening keynote. Using a Digital First strategy, Repair Clinic has grown to $80 million in sales, with over 97% coming from the web. The key to RepairClinic.com's strategy: Using YouTube hosted how-to videos to draw in home repair wannabes and turn them into dedicated, returning customers. RepairClinic.com's strategy is well suited to many Michigan companies, and we're extremely happy that Douglas has agreed to share it first hand with our audience.

In addition, this year's workshop will be stocked with speakers from digital leaders such as  GoogleFaceBook, General MotorsFox TV (National)WXYZ DetroitiProspectDaniel Brian Advertising, and many others. We will have tracks on integrated digital marketing as well as the new face of media. We will close the workshop with a lunch panel discussion entitled "Digital Strategies on a Budget: Lessons from Small Business Owners and Their Marketing Ninjas".

All sessions are designed with the beginning to intermediate practitioner in mind. You can see the program here and almost complete list of speaker bios here. In our six years of doing the now rebranded Digital Marketing Workshop, we believe this is our best program yet, and we are excited to invite you to come to this year's event.

The $28 early bird ticket covers a delicious breakfast and lunch in addition to many chances to interact with industry experts, faculty, and advanced digital marketing students during and between sessions. As always, we're happy to answer any questions you may have regarding The Workshop. Please address all questions to the Director of the Center for Digital Engagement, Bud Gibson (fgibson@emich.edu).

N.B. Previous attendees of Center for Digital Engagement events may be surprised by the new name, The Digital Marketing Workshop. Last year, given the evolution in content, we decided to rebrand The Search Marketing Workshop. We still hold to the same high level of content. The name now just reflects our coverage of the last few years.