Friday, February 15, 2019

Google Tour March 8, 2019


Get ready for March 8 Google Tour hosted by CDE! 


All spots filled within the first day of registration! 


If you are one of the students who has signed up to join the Google Tour, we hope you are excited for this great opportunity. We are looking forward to connecting you with EMU alums working at the local Ann Arbor Google office. We welcome all to subscribe to our blog and to follow us on Facebook, Twitter, and Instagram for updates.

"This is a great opportunity for current students to connect with the growing number of EMU alums at Google." Eric Wortman, Senior Account Manager for Sports and Live Events at Google Ann Arbor. 

What to expect?


On the tour, you will be joined with fellow EMU students who are currently enrolled in classes. Majors include marketing, accounting, public relations and more. This will be an exclusive tour of the Google workspace and what is offered to employees.
"This event will include discussion around our career paths as EMU alumni, a look behind the curtain at what we do at Google, and a bit about the hiring process." Angelina Miller, Angency Development Manager at Google Ann Arbor

Come prepared with your questions, because the Google alum speakers will be hosting a Q and A on how they got to where they are now, what their day to day tasks may include and challenges they have faced. Learn what it is like to work at Google! You will also be able to receive advice for your future and tips for interviewing with Google. This is an amazing opportunity to network with some Googlers and see what working for Google is all about.


Logistics


Please plan to arrive early to check in, we suggest 8:30 am as we will start the tour promptly at 9:30 am. We're planning on the tour/speakers to run until 11:30 am.  There will be time after 11:30 in case students would like to hang around to ask questions or network with the Googlers.

"We look forward to strengthening the connection between EMU and Google!" Ehab Shalabi, Scaled Agency Account Strategist at Google Ann Arbor.

Eventbrite Information

Saturday, February 9, 2019

Announcing the 2019 Summer Clinic Internship


We're pleased to announce the 2019 CDE Summer Clinic Internship.


This is a paid internship for 10 hours per week, running from mid-June through mid-August. Compensation is $15/hour. Applications will open March 12 and close April 30.

This year we we will have up to 48 positions available. Interns will work in teams of two for companies housed in Ann Arbor SPARK's high tech incubator. Projects vary year by year, but past examples include:  
  • Digital advertising
  • Social media
  • Content creation
  • Web design 
  • Web development 
  • Video production 
  • Graphic design 
  • Mobile app development 
  • Project management
With this internship you receive more than an entry for your resume; you meet professionals in the industry, have the ability to find a mentor for advice and get your foot in the door for a full-time job. Interns get connections to people who will help further their careers. 

We encourage all interested, current students and recent grads to attend the clinic information session which will be held Tuesday, March 12 at 4 p.m. in Room 114 of EMU's College of Business. The College of Business is located at 300 W. Michigan Avenue in downtown Ypsilanti (Google Maps link). 

Attending the recruiting event are incubator companies, TechStak and TrueJob,. They will share how interns have helped their start-ups grow. You will also have the opportunity to hear from past students who were offered jobs after the Clinic. We have members of the Clinic mentoring team joining as well who will be happy to share their perspective on guiding students through successful internships.

Those wishing to learn more about the Digital Summer Clinic Internship experience are encouraged to consult the following resources:

The application form may be found here:

Friday, January 25, 2019

Winter 2019 Events

We are proud to present the Center for Digital Engagement winter 2019 events.

  • March 8th, CDE is hosting a Google Ann Arbor Tour for EMU students. 
  • March 12th, Kicking off the CDE Summer Clinic Internship program. Presentations from the founders of True Job and TechStak, past Clinic interns, and CDE Director Bud Gibson. 

More information to come about events!

Sign up now while spots last for our Winter Speaker Series on EventBrite


Friday, December 14, 2018

The Digital Marketing Workshop: Steve Lowisz



November 16, 2018, Center for Digital Engagement hosted

Steve Lowisz speaks with a balance of energy and motivation.  As the lunch keynote speaker at the 2018 Digital Marketing Workshop, he demonstrated just that. Steve is the founder and CEO of Qualigence International. Qualigence is a talent research and recruitment firm. They offer an a la carte menu of professional services. 

How Data is Used For Recruiters


Steve spoke about how data is used in recruitment, how your online profile represents who you are, and behaviors of a candidate.  Like marketing where advertisements of products and services can be placed in front of the right people, recruiters can do the same with job descriptions using data. Recruiters can use data to understand candidates and predict performance. 


“18 month turn over is at 80% right now."

How do we fix overturn? We need to look at the whole person Steve explains. There are more aspects of a good worker than experience and skills, "Look at the heart," Steve said. The heart is a person's values, interests, why they are applying for said job. What are their motivations? What is their personality? Look at the whole person, Steve suggests. 



Kroger Reward Card to LinkedIn


We have gotten into a habit of giving our information out to others. Steve discussed most of us have a Kroger Plus Card where we gave our address, phone number, name, and date of birth. Doing this was scary for many people at the beginning, but it ended up becoming such a routine action.



Steve mentioned how with social media, we give so much information about ourselves out on the internet. With LinkedIn, you start with your profile. On that profile, you gave the world your resume.  You took your Kroger Card to the internet. That is when targeting recruitment started. Recruiters can receive that information that is public about you and use keyword searching to find the right candidate for a job. 


A Little Story

How can your data hurt you? Steve shared the story of Kevin Colvin who worked at a bank. He told his boss that he was going to miss work due to a "family emergency." But, he went to a Halloween party and put his photo on Facebook. His boss saw the photo and fired him that night. Steve was demonstrating the importance of what you share can come back to bite you.

To see the slides from Steve's talk and the photo Kevin Colvin shared, please visit The Digital Marketing Workshop agenda page.


Photo Credit Cody Ryan Martell

Thursday, December 13, 2018

Digital Marketing Workshop: Knowing Your Customer




November 16, 2018, Center for Digital Engagement hosted

Kim Brown, senior marketing manager of Duo Security, led the panel for Knowing Your Customer at The Digital Marketing Workshop. Kim is a graduate of EMU and currently serves on the board of EMU’s Center for Digital Engagement. She helps assist and mentor students in the CDE summer clinic internship. In October Kim was the moderator at CDE's Full Stack Customer Experience

Jon Beebe


“We look at data as the DNA of our customers."

Jon is the director of customer lifecycle management, data, and analytics for General Motors. He discussed what he and his team do to look at customer data to better communicate with them. Jon explained how an excel sheet for your customer's information helps you stay organized. When you engage with a customer, you update that information. Keep up the data hygiene as Jon says.  



Jenn Hayman


Jenn is the Director of Marketing for Zingerman’s Service Network. Her team of designers, illustrators, developers, writers, etc. provide the marketing and merchandising needs of the full range of Zingerman’s businesses, from websites to retail environments and everything in between. You may have read the Expert Advice blog on Jenn or see her moderate CDE's Accelerating the Sales Force.

While speaking at the workshop, Jenn explained what Zingerman's is doing to promote their different sectors of business and the challenges that go along with it. Gathering customer data helps plan for the future and how to engage with them. 


Tim Schaden


“Think like a customer, not like a corporation."

Tim is Co-Founder and CEO Fluency Media and Breadcrumb Insights. He is focused on questions challenging the health care industry, such as; how do people make healthcare decisions when they don’t understand the language, the process or the pricing? One way Tim discussed doing is building a 360 view of your customer. Who are they? How valuable are they? What do they do on your site? Analytics are your friends when building a model of your customers. To serve them you must understand them. 



To see sides from our panel's presentation, please visit The Digital Marketing Workshop agenda page

Friday, December 7, 2018

Digital Marketing Workshop: Ron Fournier



November 16, 2018, Center for Digital Engagement hosted

Ron Fournier is a storyteller. As the breakfast keynote speaker at the 2018 Digital Marketing Workshop, he some of those stories. Ron worked at The Associated Press for 17 years covering The White House as a political writer. Now, Ron is an editor and publisher at Crain's Detroit and the president at Truscott Rossman. 

The Old Ways vs. The New Ways


The distribution of information has changed as Ron explained in his presentation. Journalists are the gatekeeper for stories and information While working at AP years ago, Ron said that journalists were gatekeepers, they shared the stories that they felt were newsworthy. As a gatekeeper, you can choose which stories to pick up and which to not. If there were false stories or rumors, journalists would want to not write about it.


“It's not what we reported; it was how we reported."

Today, everyone is a gatekeeper. The news has shifted so not just journalists are writing and sharing stories, bloggers and social media influencers are. There is more information out there for people to read than ever before. Ron gave fantastic advice for anyone in journalism, PR, marketing, or other professions is to write for the audience not for your editors. No matter the platform, no matter the job, remember the people reading the story. 



Data is Everywhere


Follow the data, Ron says. It can show many things about a story or tend. Ron suggests when writing to test out leads with Twitter and Facebook before officially publishing and watch the data. If there are strong reactions, make the decision to run with it or not. He explained how data might be significant, it is not a story. As a journalist, PR professional, or marketer, you are telling a story, do not lose sight on that.

To see more about tips for storytelling from Ron please visit The Digital Marketing Workshop agenda page for the full slide. 


Photo Credit Cody Ryan Martell

Friday, November 30, 2018

Where Are They Now: Camren Clouthier


Camren Clouthier, student of Eastern Michigan University graduating April 2019. While in the Digital Summer Clinic with Center for Digital Engagement, Cameren was a photographer and videographer intern with Breadcrumb Insights.

About Breadcrumb Insights: Breadcrumb analyzes millions of actual consumer decision patterns online. Using big data and predictive analytics, the system identifies and evaluates hundreds of thousands of health care decision pathways for every major medical service. Breadcrumb’s tools helps partners understand and deliver what their potential patients want and need to know before they choose a solution or a provider.


Why CDE Internship?


Camren first heard about the CDE summer clinic internship over social media.

“It sounded like an excellent opportunity to help me expand my own skills within the digital marketing world, so I figured, why not give it a shot?”

Experience Gained at the Clinic?


As an intern with Breadcrumb, Camren worked on a one to two minute video which explained what the company does for its clients, services offered, and about Breadcrumb.

The most valuable takeaway from working with Breadcrumb was learning how to better communicate messages. More specifically, in making the promotion video, I can honestly say that I learned how to convey a variety of topics in a more refined, timely, and effective way.



Where Are You Now?

Aside from being a full-time senior, Camren works with EMU Campus Life. He produces creative content such as photos, videos, and manages the department’s social media.

After graduating, Camren hopes to move to California. He wants to pursue a career in the film industry as a cinematographer or creative director.

Going Above and Beyond


While leaving an internship, you should make a lasting impression and show your appreciation. Camren did so with taking time to write a handwritten thank you letter to the people he worked directly with. 

I figured this would be a simple, but effective gesture to show my appreciation to them for giving me the chance to work with them all summer long.”

For Future Interns with CDE


“Don’t be afraid to jump right in and get involved. The connections you make in the CDE internship or with your incubator company will last way beyond the program and might even help you land that big job in the future.”


Thank you CDE


“I would like to give a big thank you to Bud Gibson, the Center for Digital Engagement Clinic, along with Tim Schaden and Laurent Stanevich at Breadcrumb Insights. You all took a chance on me and provided me with this incredible opportunity.”