Saturday, November 9, 2019

Digital Marketing Workshop Takes On Fox 2

The creator of the Digital Marketing Workshop and director of the Center for Digital Engagement, Bud Gibson, was featured on Fox 2 this morning to tell us all about the upcoming event.


"The Speed of Change" is the theme of this year's conference which will teach businesses how to get up to speed with the ever so changing world of digital marketing. Learning how to establish a presence on social platforms, and using different tools along social platforms is just some of the key information they will go home with. Clinic interns will also get the opportunity to showcase their work in the clinic, and how the opportunity has impacted where they are now.

A few tickets are still on sale for $70, so be sure to get them now if you haven't.

Tuesday, October 29, 2019

Getting the Leg Up When Applying for Jobs - Profile on Nicole Raymond

        Want a leg up when applying for jobs? That’s exactly what Nicole Raymond got through her experience at the Center for Digital Engagement.  Working with start-up companies is unlike a normal work environment, and the experience you gain can take you far past the 8-week internship that the CDE offers. 
        After growing up in Fenton, Nicole came to Eastern Michigan University to find her passion.  She came into college undecided, and after a few years decided on a major in public relations with a minor in marketing.  “I was drawn to the internship clinic because it was hands on,” Nicole shared. “In public relations, we do a lot of outreach and plans, but this gave me the technical experience I needed!”
Experience is definitely what Nicole got when placed with TrueJob, the Ann Arbor based job board platform.  “My first day they named me the Director of Marketing!” she exclaimed.  “They trusted me immediately, which was a bit scary, but it helped me really understand what I was doing.”  Nicole was able to learn new skills while perfecting the ones she already had.
It was the internship experience that gave her an advantage when applying for her current job as a marketing specialist at Builder Funnel, a contractor marketing company.  At the CDE, interns do a lot more than just get a job.  All interns must attend a weekly clinic meeting with speakers from the Ann Arbor area, as well as get certified in Google Analytics and write weekly blog posts. It isn’t just the job skills you learn that make you marketable, it’s the clinic aspect as well.  “I was certified in Google Analytics and Hubspot, and Bud gave me a great recommendation,” Nicole said.
“I really learned how to be confident in myself,” Nicole explained.  “They throw you right in, and that’s how you learn.”  Working with TrueJob even helped Nicole realized her passion was in strategic marketing.
Nicole’s advice to anyone thinking about the clinic is simply to just do it.  “You get experience, you get paid, and you get an invaluable networking community,” she said.  “What more could you ask for?”  Don’t take it from just her, see for yourself why the CDE Summer Internship Clinic could be your stepping stone to a successful career.  Check out our website and meet some of the start-up companies you could work with at our Digital Marketing Workshop on November 15th.


Thursday, October 24, 2019

From Farm to Ford Motor Company - Profile on Andrew Kanitz



For Andrew Kanitz, life took a turn towards digital after he decided to take a chance on the CDE Summer Internship Clinic.  Growing up, Andrew lived on a rural farm in Milan.  Life consisted of sports, farm work, and family; so coming to Eastern Michigan University was a bit of a culture shock.  After changing his degree four times, Andrew finally decided to pursue what sparked his interest most--people.  As a public relations major with a draw to technology and data, Andrew got connected with clinic director Bud Gibson and associate professor of public relations, Jamie Ward.  

Andrew was a part of the first-ever CDE Summer Internship Clinic in 2015, working with an internet marketing service called ContentOro. After learning a lot about cold calling, email marketing, and social media, Andrew landed a full-time job there while still in school! “I learned so much about myself during this experience,” Andrew explained.  

The experience he had from the CDE is what eventually prepared him for his current job as a Connected Vehicle Feature Development and Data Engineer with Ford Motor Company.  And yes...he got that job as a Communication major!  “My boss took a chance on me because I have the ability to communicate in a concise manner about all things data.” Andrew shared.  “My experience with the CDE was one of the best someone could have.”

In the internship and throughout his career, one thing Andrew learned is that you are allowed to fail.  “Accept when you’re wrong,” he explained. “And whatever you say, say with confidence.  One of the best answers you can give someone is I’m not sure, but I will find out.”  In start-up culture, these companies are hungry for workers.  You get the chance to impact things that affect their bottom line, and that’s exactly why students like Andrew are able to learn so much throughout their experience.

“One of the biggest pieces of advice I can give someone who is thinking about doing the CDE Summer Internship is to just do it,” Andrew said.  “This job can literally pave the pathway to your future career.”  Another thing Andrew mentioned is to learn some sort of coding language to help diversify your skillset.  In today’s day and age, artificial intelligence is everywhere and it all uses some type of programming language.  “Don’t be afraid if you can’t figure something out.  We have a world of resources at our fingertips, and you can Google anything.”

So...what’s holding you back from starting your career off strong?  No matter your background, major, or stage in life, digital marketing could be for you!  Check out our website to find more about the CDE Summer Internship Clinic and how it could be the perfect fit for you!

Thursday, October 17, 2019

Discovering Your Passion - Profile on Dasha Jones


When pursuing a degree, an important question to ask yourself is simply, “Do I like this?”  As a junior in college, Dasha Jones was in that exact situation and wanted to see if marketing was right for her.  After three years of selling Sony cameras at Best Buy, she was able to land an internship with the CDE.  Now, she is using the experience she has and applying for jobs all over the United States!


During Dasha’s time in the CDE Summer Internship Clinic, the marketing major was able to manage the social media of her start-up company, ShapeLog.  ShapeLog has created a device that tracks individual fitness goals and acts as a mini personal trainer.  Dasha did a lot of research, ads, and even photography for the company, some of which are still on their website. “This job throws you right in and gives you hands-on experience,” she shared.  “It isn’t your classic run and get coffee internship.”

After the clinic ended, Dasha stayed with ShapeLog for six months while going to school.  Upon graduation, she landed a job at Stardock Systems, doing a lot of writing and content for the gaming company.  “It was the experience I gained from my internship that got me the job,” Dasha explained.  Now, Dasha is pursuing opportunities in the Windy City, as she landed two interviews for marketing positions in Chicago. 

Although Dasha dreams of working in the beauty industry as a Director of Marketing, she has some other things up her sleeves as well.  She’s started a business from her phone, making wigs and selling them on Instagram.  In addition to the wigs, Dasha is also passionate about photography (@thewigshowcase and @dashajart on Instagram).  “I’d love to pursue one of those full time,” Dasha shared.

Overall, Dasha expressed that the internship is something everybody should do. “This internship will prepare you for your future no matter what your major or career path is,” she said.  “You get the chance to meet amazing people and network with them.  Plus, you get paid!”

Don’t miss your chance to meet amazing people, build your resume, and get paid!  Check out our website for more information about the Center for Digital Engagement and to keep up with all of our events.

Tuesday, October 1, 2019

Matching Skill with Passion - Profile on Alondra Ramos-Herrera


Do you want to take your work experience to the next level?  That’s exactly what Alondra Ramos-Herrera did when she took the chance on CDE’s Summer Internship Clinic.  Alondra spent a lot of her college career working management level positions at stores such as Rue 21, Aldo, and Garage.  After working retail job after retail job, Alondra finally pursued her passion for social media at Mi Padrino.  Mi Padrino is your one-stop shop to planning a quinceanera.  Clients can get in touch with vendors, get assistance planning, and develop their style on Mi Padrino’s platform.  When Alondra heard Bud Gibson, the clinic director, talk about Mi Padrino in her interview, she knew that it was exactly where she wanted to end up.  

During her internship, Alondra was able to do a lot of email marketing, as well as cold calling.  While in school, she had started a fashion blog on Instagram, which developed quite a following.  Realizing that social media was what she wanted to do, Alondra approached her boss to see how she could utilize those skills.  “One of the best pieces of advice I could give someone in my position would be to not be afraid of letting your leaders know what you’re good at!” she explained.  Once the leadership team at Mi Padrino saw her previous social media work with the blog, they were sold!

Alondra now works full time at Mi Padrino doing social media and has grown their Instagram presence from a couple hundred to over 20,000 followers.  “I absolutely love what I do and the people I work with,” she shared. “I know the company is growing, and I want to grow with them!”

The CDE Summer Internship Clinic was about much more than just a job for Alondra.  “You meet so many people and you learn so much,” she said.  “You get what you put into it.”  For her, that meant a full-time job!  “As an intern with these start-up companies, you get the opportunity to really make an impact and sell yourself on what you’re good at,” Alondra explained, and that was exactly what she did.

“My one word of advice is to talk to everybody,” Alondra said.  “I never really thought about bringing up that I liked social media until the fashion blog.  If that hadn’t come up, I may not be where I am today!”

Companies all over Ann Arbor are looking for skills that might match up perfectly with your passions.  Get connected with the business leaders in your community at our Digital Marketing Workshop on November 15th.

Tuesday, September 24, 2019

No Marketing Experience? No Problem! - Profile on Barbara Suzanne Collins


No marketing experience? No problem!  University of Michigan sophomore Barbara Suzanne Collins came into the CDE Summer Internship Clinic with one goal; expand her skillset.  That’s exactly what she did.  “With the CDE, I was able to explore so many realms that I never had before!  It made me fall even more in love with my field of study, Communication!” Barbara shared.
Before the clinic, Barbara worked as a reporter and editor for the Michigan Daily.  She actually learned about this internship from a co-editor, and was excited to try something new.  “I wasn’t sure if PR or Journalism was my passion, and my experience with the clinic helped me figure that out,” she explained.  


Barbara was placed with the DIY financial planning company, PocketNest.  Her experience doing social media was a little unique--she worked entirely remotely.  “Everyone at PocketNest was so fun,” she shared.  “We had Facetime meetings and I got to work from all of the cutest coffee shops in Ann Arbor.”  She loved it so much that she is staying with PocketNest for the next semester, writing blogs and doing social media work.

PocketNest and the CDE were able to give Barbara her first work experience in the field, and the support she had throughout was priceless.  The cohorts offered a support system that is hard to find elsewhere, and she was able to meet with countless business leaders and peers throughout the Ann Arbor community.  One of her favorite parts of the clinic is simple; It’s targeted towards people looking for experience, just like her!

Even though continuing with PocketNest is an amazing outcome, Barbara gained much more than just a job.  “The most valuable thing about the clinic for me was the relationships,” she explained.  “I was able to network and do tons of cool things.  I even got lunch with Jenn Hayman, the director of marketing for Zingerman’s Service Network!”  

When asked to give one piece of advice, Barbara explained that working for a start-up is an experience that everyone should have at least once.  “It gives you so much creative freedom, and it gives you the opportunity to really make an impact!” she said.  “You’re able to present ideas to your boss, and they usually love them!”  

You don’t have to take it from me or Barbara...find out for yourself how the CDE Summer Internship Clinic can make a difference in your career!  Meet some of the team at our Digital Marketing Workshop on November 15, 2019.  Register now to secure your spot!

Thursday, September 19, 2019

A Fun-Filled Experience - Profile on Makenna Giles


If you have been to the Eastern Michigan University Student Center lately, you’ve probably seen Makenna Giles helping coordinate all of the events and designing various graphics.  The Chicago native has worked as a marketing coordinator at the Student Center since October of 2018.  Although Makenna is majoring in Public Relations and minoring in Graphic Design, companies are looking for candidates of all skill sets to help with their digital marketing.  Makenna originally sought out the CDE Clinic internship to generate some extra income, however, she gained much more than just a paycheck.  

“Without the CDE, I wouldn’t have my current job at LawnGuru,” Makenna shared. “I love being part of the GuruFam, and I wouldn’t have gotten this opportunity without the CDE!”
Makenna was hired on after her eight-week internship doing social media at the “Uber for lawn care”, LawnGuru.  Getting placed at LawnGuru allowed her to broaden her skillset in photography, graphic design, and social media.

Makenna has gotten much more than just a job out of the internship.  “I needed LinkedIn help, and I was really able to sell myself after this experience,” she explained.  “We were able to network not only with other interns but various professionals in the Ann Arbor area.”  Even though the CDE Clinic looks like just an internship from the surface, students are able to make connections in the community that can eventually land them jobs.

Don’t worry, even though students work, learn, and network, there is still room for fun.  Makenna’s piece of advice is one that I think everyone can listen to.  “Don’t get too discouraged. Things are going to flop.  Everyone fails.” she said.  “Focus on keeping things light and having fun. You’ll enjoy the work so much more when you’re being yourself.”

So, now it’s your turn to have some fun and grow your personal network!  On November 15th, the Digital Marketing Workshop is being held from 7:30 a.m. to 2:00 p.m. at the Eastern Michigan University Student Center.  This is a great way to meet with some of the CDE Clinic alumni and business leaders in the Ann Arbor area.  To sign up for the workshop, click here!