Tuesday, April 23, 2019

Less Than One Week Left! Apply Now to the Digital Summer Clinic Internship



Work with a high tech startup in the Ann Arbor SPARK incubator and earn $15/hour. Start your career in digital. Join past graduates who have gone on to work at Google, General Motors, Zingerman's, iProspect, Career Now Brands, and other job market leaders. 

The deadline is April 30. Apply before time runs out.

The internship is for 10 hours per week, running from June 17 through August 16. Compensation is $15/hour. Interviews will take place from May 13th to the 24th. Decisions will be made early June.

This year, we will have up to 48 positions available. Interns will work in teams of two for companies like AdAdapted,, IndustryStar, LawnGuru, TrueJob and more! Projects vary year by year, but past examples include:  
  • Digital advertising
  • Social media
  • Content creation
  • Web design 
  • Web development 
  • Video production 
  • Graphic design 
  • Mobile app development 
  • Project management
  • And More!

With this internship you receive more than an entry for your resume; you meet professionals in the industry, have the ability to find a mentor for advice and get your foot in the door for a full-time job. Interns get connections to people who will help further their careers. 

Mentors this year include:

  • Jenn Hayman, Marketing Director of Zingerman's Service Network
  • Kim Brown, Marketing Manager of Duo Security
  • Bud Gibson, Director of Center for Digital Engagement
  • Russ Merz, Professor of Marketing at EMU
  • Jamie Ward, Professor of Public Relations at EMU
  • Sufian Qrunfleh, Professor of Supply Chain Management at EMU

Those wishing to learn more about the Digital Summer Clinic Internship experience are encouraged to consult the following resources:

The application form may be found here:

Thursday, April 18, 2019

The Age Of Digital Assistants Event



An estimated 1.8 billion people are expected to use digital assistants by 2021, vastly altering how your customers learn about, experience, and purchase your products.


On Wednesday, April 10, we hosted the Age of Digital Assistants event at Spark East. Our panelists included:

  • Mike Lorenc, Head of Industry Live Events and Sports, Google
  • Ansgar Strother, CEO, Movatic
  • Martin Smith, CEO, Overflow Marketing Solutions

Our event was moderated by Bud Gibson, Professor of Marketing at Eastern Michigan University. Bud is the Director of CDE and a mentor during our Summer Clinic Internship.

A digital assistant or virtual assistant is a software agent that is designed to assist a user by answering questions and performing basic tasks.


The difference between assistant and assistance:

Mike Lorence explained that an assistant is a Google Home or Amazon Alexa. This is where a voice activation or input is needed. Assistance is making digital interactions with brands, products and services as seamless as possible. “If you book a flight with Delta and you receive a confirmation on your gmail account, magically your google assistant will tell let you know that you have a flight today at 4 pm and with traffic you should leave home 30 minutes early”. You don’t ask as a consumer but AI technology is able to combine multiple inputs to provide assistance to your life.

Using chatbots:

Martin Smith use “ManyChat” to create a Facebook Messenger bot for marketing, sales and support because Facebook is where Overflow Marketing Solutions receives high volume of conversations. Chatbots can be added to apps, websites, messaging platforms and more!

For Movatic, Ansgar Strother shared that chatbots can quickly redirect their users if there is an issue or something is not working. This helps your clients become satisfied when you can not be there physically or having someone on standby.

Chatbots saves people time and energy when looking for answers.

Tips to help your brand:

  1. Keep up with new laws in data privacy.
  2. Add a search bar into your site, it can collect a lot of specific data.
  3. Leverage existing platforms, especially if you are a small business without all the computer skills.

Tools to help your brand:

  1. Dialogflow: connects with users on your website, mobile app, the Google Assistant, Amazon Alexa, Facebook Messenger, ect., to interact with your product by building engaging voice and text-based conversational interfaces.
  2. Zapier: connects apps and automates workflows.

To learn more about and apply for the Summer Clinic Internship, please visit here.

There is less than two weeks left to apply! Visit our blog to learn more. Students and recent grads will not want to miss out on this amazing opportunity to not only gain the relevant experience they need in an internship, but to network and gain mentors that will help them actually land a full time job!


Tuesday, April 16, 2019

Less Than Two Weeks Left! Apply Now to the Digital Summer Clinic Internship



Work with a high tech startup in the Ann Arbor SPARK incubator and earn $15/hour. Start your career in digital. Join past graduates who have gone on to work at Google, General Motors, Zingerman's, iProspect, Career Now Brands, and other job market leaders. 

The deadline is April 30. Apply before time runs out.

The internship is for 10 hours per week, running from June 17 through August 16. Compensation is $15/hour. Interviews will take place from May 13th to the 24th. Decisions will be made early June.

This year, we will have up to 48 positions available. Interns will work in teams of two for companies like AdAdapted,, IndustryStar, LawnGuru, TrueJob and more! Projects vary year by year, but past examples include:  
  • Digital advertising
  • Social media
  • Content creation
  • Web design 
  • Web development 
  • Video production 
  • Graphic design 
  • Mobile app development 
  • Project management
  • And More!

With this internship you receive more than an entry for your resume; you meet professionals in the industry, have the ability to find a mentor for advice and get your foot in the door for a full-time job. Interns get connections to people who will help further their careers. 

Mentors this year include:

  • Jenn Hayman, Marketing Director of Zingerman's Service Network
  • Kim Brown, Marketing Manager of Duo Security
  • Bud Gibson, Director of Center for Digital Engagement
  • Russ Merz, Professor of Marketing at EMU
  • Jamie Ward, Professor of Public Relations at EMU
  • Sufian Qrunfleh, Professor of Supply Chain Management at EMU

Those wishing to learn more about the Digital Summer Clinic Internship experience are encouraged to consult the following resources:

The application form may be found here:

Friday, March 29, 2019

Digital Influencer Marketing


Peer influence is one of the best ways to persuade customers to opt for your products and solutions. 


On Tuesday, March 26, we hosted the Digital Influencer Marketing event at Spark East. Our panelists included:

  • Jeff DeHaven, President and CEO of Digital Mitten
  • Bria Larine, hair and beauty social media influencer
  • Jamie Gray, Marketing Communications Manager at Zingerman's Cornman Farms

Our event was moderated by Jenn Hayman, the Zingerman's Service Network, director of marketing. Jenn is one of the mentors this year for the CDE Summer Clinic Interns.


An influencer is someone you can help promote your business. Bria's suggestion was to find some who is not only in your demographic but also can reach a new audience that you have yet to reach.

Tips to help your brand:
  1. Giveaways are great; it will increase engagement and following while still promoting brand awareness. 
  2. Never share content without an influencers permission. 
  3. Visual content is critical, use professional photography and video.
  4. Use Facebook TV and Instagram TV. 
  5. Do not expect anything free from an influencer. This is their livelihood. 
Where to look for a social media influencer:

Jeff suggests searching on social media. On each social media channel, you can search by hashtags and location. Search for who has high engagement and are posting similar products or services to your business.

Jamie Gray uses Google. An example would be for an article of "Best Instagram Accounts to Follow in Michigan for Weddings," and that has given her great leads.

What to look for in an influencer:
"They may have 50,000 followers but only 20 comments on a post. I'm going to question that because the person who has 5,000 followers with the same number of comments might be a better fit for us. That person's followers will be interested and engaged in the content." - Jamie Gray

Ways to use influencers for your brand:

Jeff shared how his client was able to use an influencer to gain excitement and hype. If an influencer is charismatic about your product or service, it will go a long way.

Jamie explained how Cornman Farms had used an IG table at events with the media. An event might not have the best lighting or unable to access the right angle; an Instagram Table will offer props and great light for the press to take photos that will still look authentic.

For small businesses, influencers are still accessible. Bria discussed how influencers might be willing to work with you if you offer a longstanding relationship, open communication and a great attitude.


To learn more about and apply for the Summer Clinic Internship, please visit here.

There tickets available for The Age of Digital Assistants event on April 10 from 4:00 PM - 5:00 PM, at SPARK East. You will master marketing automation with digital assistants. Lead by CDE Director, Bud Gibson, our panelist will be from Google, Movatic and Overflow Marketing.

You will not want to miss this event! Sign up for FREE here before its too late.

Friday, March 15, 2019

EMU Google Tour 2019 Recap


If you are a student or recent grad, apply for our paid Summer Clinic Internship program! APPLY HERE.

Last Friday we hosted an EMU Tour at the Ann Arbor Google Office.


We had about 60 students attend. Our hosts included three EMU alumni, Eric Wortman, Angelina Miller and Ehab Shalabi. Each of them discussed what they do at Google and how they got hired. They also led groups through a tour of the Google office space for students to see the environment of working at Google.

Ehab is the newest to be hired at Google out of our hosts and shared what helps students stand out. He says it's not about having a strong resume, it's about having a winning one. 
"When a company has 100 resumes on their desk, what is going to make yours stand out? Find out what makes you different," Ehab explained.

Steps you can take:

  • Get comfortable with Google Ads
  • Become Google Ads certified
  • Understand that digital advertising is the FUTURE
  • Any digital advertising experience is essential
  • Join the BOLD Internship program at Google
  • Create that Winning resume! 

After we heard from our hosts, we were able to hear from other Googlers. Mike Lorenc, Cassie Shamey, and Lauren Bennett.

Mike Lorenc, Head of Industry Ticketing & Live Events at Google, spoke about the culture, history, and innovation at Google. We discussed failures, Mike explained that even the failures of Google, such as the Google Glass, are not failures if you learn from them. Google has taken technology from  Google Glass and was able to create new, better technology.

Failure ⇒ Success.

Cassie Shamey, Technology Product Expert at Google, discussed her career and thinking outside the box. She worked her way up to where she is by learning and "failing upward."
"Google hires smart, self-starting people," Cassie said.
Recruiter for Google, Lauren Bennett, told us about the hiring process and what she looks for. Here is what we learned from her...

What Google looks for:

  1. How you think
  2. Leadership skills
  3. Role-related knowledge
  4. Googleyness 
"Googleyness" identifies how you work in teams, how you put the user first and how you answer ambiguous questions.

What you need on your resume:
  • Show impact you had
  • Speak to your brand
  • Showcase transferable skills
Always include your education, experience, and leadership. 

The interview experience for full-time roles:
  • 1-2 phone interviews
  • 3-4 onsite interviews
  • Have a Committee review
  • Get the offer!


Tuesday, March 12, 2019

The Summer Clinic Internship Information Session

The Center for Digital Engagement Summer Clinic Internship



We welcome college students and recent grads to join us for the information session on our annual summer clinic internship program. Today, March 12 at 4 p.m. in Room 114 of EMU's College of Business. TechStak and TrueJob will attend to speak about their experience working with CDE interns. Past interns and members of the intern mentoring team will also be in attendance.
Application to apply is now available: Here

This internship's pay is $15/hour for 10 hours per week. This is running from mid-June through mid-August. There are 48 positions available with applications accepted from March 12 through April 30. The internship is open to all higher ed students in Southeast Michigan.


“Seventy five percent of our interns move on to jobs in the Southeastern Michigan high-tech economy with firms like General Motors, IProspect, Career Now Brands, Google and more,” said Bud Gibson, director of the CDE.
Interns work in teams of two for companies housed in Ann Arbor SPARK's high tech incubator. The CDE seeks a wide range of strengths, including communications, marketing, analytics, and business, as well as technical disciplines related to design and programming. With this internship, students will receive on the job experience in digital marketing, the opportunity to meet mentors and industry professionals, as well as tips on strengthening public speaking skills and developing a professional portfolio.

No registration is required to attend. We hope to see you all there!
Apply Here

Friday, March 1, 2019

CDE Winter 2019 Hosted Events Coming Up



CDE is proud to continue with hosting events on digital marketing and technology 


The Digital Influencer Marketing event is now Sold Out! If you were one of the 60 + to reserve your spot at this event, here is what to expect!

On Tuesday, March 26, from 4:00 - 5:00 PM, we will dive into learning on how to master influencer marketing across digital platforms. Our panelists include:

  • Joel McCree from Pinterest
  • Jeff DeHaven from Digital Mitten
  • Bria Larine from Media Influencer
This event will be lead by Jenn Hayman, the Zingerman's Service Network, director of marketing. Jenn has spoken at this past year's Digital Marketing Workshop and will also be a mentor this year at our CDE Summer Clinic Internship.

Location: SPARK East Innovation Center - 215 W Michigan Ave - Ypsilanti, MI 48197     

More Event Information


There is still time left to sign up for The Age of Digital Assistants event on April 10


From 4:00 - 5:00 PM, at SPARK East as well, we will master marketing automation with digital assistants. Lead by CDE Director, Bud Gibson, our panelist will be:

  • Mike Lorenc from Google
  • Ansgar Strother from Movatic
  • Martin Smith from Overflow Marketing
You may have heard Martin Smith speak at last years Digital Marketing Workshop. You will not want to miss this event!

Sign up here before it too will be unavailable!