Friday, March 15, 2019

EMU Google Tour 2019 Recap

If you are a student or recent grad, apply for our paid Summer Clinic Internship program! APPLY HERE.

Last Friday we hosted an EMU Tour at the Ann Arbor Google Office.

We had about 60 students attend. Our hosts included three EMU alumni, Eric Wortman, Angelina Miller and Ehab Shalabi. Each of them discussed what they do at Google and how they got hired. They also led groups through a tour of the Google office space for students to see the environment of working at Google.

Ehab is the newest to be hired at Google out of our hosts and shared what helps students stand out. He says it's not about having a strong resume, it's about having a winning one. 
"When a company has 100 resumes on their desk, what is going to make yours stand out? Find out what makes you different," Ehab explained.

Steps you can take:

  • Get comfortable with Google Ads
  • Become Google Ads certified
  • Understand that digital advertising is the FUTURE
  • Any digital advertising experience is essential
  • Join the BOLD Internship program at Google
  • Create that Winning resume! 

After we heard from our hosts, we were able to hear from other Googlers. Mike Lorenc, Cassie Shamey, and Lauren Bennett.

Mike Lorenc, Head of Industry Ticketing & Live Events at Google, spoke about the culture, history, and innovation at Google. We discussed failures, Mike explained that even the failures of Google, such as the Google Glass, are not failures if you learn from them. Google has taken technology from  Google Glass and was able to create new, better technology.

Failure ⇒ Success.

Cassie Shamey, Technology Product Expert at Google, discussed her career and thinking outside the box. She worked her way up to where she is by learning and "failing upward."
"Google hires smart, self-starting people," Cassie said.
Recruiter for Google, Lauren Bennett, told us about the hiring process and what she looks for. Here is what we learned from her...

What Google looks for:

  1. How you think
  2. Leadership skills
  3. Role-related knowledge
  4. Googleyness 
"Googleyness" identifies how you work in teams, how you put the user first and how you answer ambiguous questions.

What you need on your resume:
  • Show impact you had
  • Speak to your brand
  • Showcase transferable skills
Always include your education, experience, and leadership. 

The interview experience for full-time roles:
  • 1-2 phone interviews
  • 3-4 onsite interviews
  • Have a Committee review
  • Get the offer!

Tuesday, March 12, 2019

The Summer Clinic Internship Information Session

The Center for Digital Engagement Summer Clinic Internship

We welcome college students and recent grads to join us for the information session on our annual summer clinic internship program. Today, March 12 at 4 p.m. in Room 114 of EMU's College of Business. TechStak and TrueJob will attend to speak about their experience working with CDE interns. Past interns and members of the intern mentoring team will also be in attendance.
Application to apply is now available: Here

This internship's pay is $15/hour for 10 hours per week. This is running from mid-June through mid-August. There are 48 positions available with applications accepted from March 12 through April 30. The internship is open to all higher ed students in Southeast Michigan.

“Seventy five percent of our interns move on to jobs in the Southeastern Michigan high-tech economy with firms like General Motors, IProspect, Career Now Brands, Google and more,” said Bud Gibson, director of the CDE.
Interns work in teams of two for companies housed in Ann Arbor SPARK's high tech incubator. The CDE seeks a wide range of strengths, including communications, marketing, analytics, and business, as well as technical disciplines related to design and programming. With this internship, students will receive on the job experience in digital marketing, the opportunity to meet mentors and industry professionals, as well as tips on strengthening public speaking skills and developing a professional portfolio.

No registration is required to attend. We hope to see you all there!
Apply Here

Friday, March 1, 2019

CDE Winter 2019 Hosted Events Coming Up

CDE is proud to continue with hosting events on digital marketing and technology 

The Digital Influencer Marketing event is now Sold Out! If you were one of the 60 + to reserve your spot at this event, here is what to expect!

On Tuesday, March 26, from 4:00 - 5:00 PM, we will dive into learning on how to master influencer marketing across digital platforms. Our panelists include:

  • Joel McCree from Pinterest
  • Jeff DeHaven from Digital Mitten
  • Bria Larine from Media Influencer
This event will be lead by Jenn Hayman, the Zingerman's Service Network, director of marketing. Jenn has spoken at this past year's Digital Marketing Workshop and will also be a mentor this year at our CDE Summer Clinic Internship.

Location: SPARK East Innovation Center - 215 W Michigan Ave - Ypsilanti, MI 48197     

More Event Information

There is still time left to sign up for The Age of Digital Assistants event on April 10

From 4:00 - 5:00 PM, at SPARK East as well, we will master marketing automation with digital assistants. Lead by CDE Director, Bud Gibson, our panelist will be:

  • Mike Lorenc from Google
  • Ansgar Strother from Movatic
  • Martin Smith from Overflow Marketing
You may have heard Martin Smith speak at last years Digital Marketing Workshop. You will not want to miss this event!

Sign up here before it too will be unavailable!

Friday, February 15, 2019

Google Tour March 8, 2019

Get ready for March 8 Google Tour hosted by CDE! 

All spots filled within the first day of registration! 

If you are one of the students who has signed up to join the Google Tour, we hope you are excited for this great opportunity. We are looking forward to connecting you with EMU alums working at the local Ann Arbor Google office. We welcome all to subscribe to our blog and to follow us on Facebook, Twitter, and Instagram for updates.

"This is a great opportunity for current students to connect with the growing number of EMU alums at Google." Eric Wortman, Senior Account Manager for Sports and Live Events at Google Ann Arbor. 

What to expect?

On the tour, you will be joined with fellow EMU students who are currently enrolled in classes. Majors include marketing, accounting, public relations and more. This will be an exclusive tour of the Google workspace and what is offered to employees.
"This event will include discussion around our career paths as EMU alumni, a look behind the curtain at what we do at Google, and a bit about the hiring process." Angelina Miller, Angency Development Manager at Google Ann Arbor

Come prepared with your questions, because the Google alum speakers will be hosting a Q and A on how they got to where they are now, what their day to day tasks may include and challenges they have faced. Learn what it is like to work at Google! You will also be able to receive advice for your future and tips for interviewing with Google. This is an amazing opportunity to network with some Googlers and see what working for Google is all about.


Please plan to arrive early to check in, we suggest 8:30 am as we will start the tour promptly at 9:30 am. We're planning on the tour/speakers to run until 11 am.  There will be time after 11 in case students would like to hang around to ask questions or network with the Googlers.

"We look forward to strengthening the connection between EMU and Google!" Ehab Shalabi, Scaled Agency Account Strategist at Google Ann Arbor.

Eventbrite Information

Saturday, February 9, 2019

Announcing the 2019 Summer Clinic Internship

We're pleased to announce the 2019 CDE Summer Clinic Internship.

This is a paid internship for 10 hours per week, running from mid-June through mid-August. Compensation is $15/hour. Applications will open March 12 and close April 30.

This year we we will have up to 48 positions available. Interns will work in teams of two for companies housed in Ann Arbor SPARK's high tech incubator. Projects vary year by year, but past examples include:  
  • Digital advertising
  • Social media
  • Content creation
  • Web design 
  • Web development 
  • Video production 
  • Graphic design 
  • Mobile app development 
  • Project management
With this internship you receive more than an entry for your resume; you meet professionals in the industry, have the ability to find a mentor for advice and get your foot in the door for a full-time job. Interns get connections to people who will help further their careers. 

We encourage all interested, current students and recent grads to attend the clinic information session which will be held Tuesday, March 12 at 4 p.m. in Room 114 of EMU's College of Business. The College of Business is located at 300 W. Michigan Avenue in downtown Ypsilanti (Google Maps link). 

Attending the recruiting event are incubator companies, TechStak and TrueJob,. They will share how interns have helped their start-ups grow. You will also have the opportunity to hear from past students who were offered jobs after the Clinic. We have members of the Clinic mentoring team joining as well who will be happy to share their perspective on guiding students through successful internships.

Those wishing to learn more about the Digital Summer Clinic Internship experience are encouraged to consult the following resources:

The application form may be found here:

Friday, January 25, 2019

Winter 2019 Events

We are proud to present the Center for Digital Engagement winter 2019 events.

  • March 8th, CDE is hosting a Google Ann Arbor Tour for EMU students. 
  • March 12th, Kicking off the CDE Summer Clinic Internship program. Presentations from the founders of True Job and TechStak, past Clinic interns, and CDE Director Bud Gibson. 

More information to come about events!

Sign up now while spots last for our Winter Speaker Series on EventBrite

Friday, December 14, 2018

The Digital Marketing Workshop: Steve Lowisz

November 16, 2018, Center for Digital Engagement hosted

Steve Lowisz speaks with a balance of energy and motivation.  As the lunch keynote speaker at the 2018 Digital Marketing Workshop, he demonstrated just that. Steve is the founder and CEO of Qualigence International. Qualigence is a talent research and recruitment firm. They offer an a la carte menu of professional services. 

How Data is Used For Recruiters

Steve spoke about how data is used in recruitment, how your online profile represents who you are, and behaviors of a candidate.  Like marketing where advertisements of products and services can be placed in front of the right people, recruiters can do the same with job descriptions using data. Recruiters can use data to understand candidates and predict performance. 

“18 month turn over is at 80% right now."

How do we fix overturn? We need to look at the whole person Steve explains. There are more aspects of a good worker than experience and skills, "Look at the heart," Steve said. The heart is a person's values, interests, why they are applying for said job. What are their motivations? What is their personality? Look at the whole person, Steve suggests. 

Kroger Reward Card to LinkedIn

We have gotten into a habit of giving our information out to others. Steve discussed most of us have a Kroger Plus Card where we gave our address, phone number, name, and date of birth. Doing this was scary for many people at the beginning, but it ended up becoming such a routine action.

Steve mentioned how with social media, we give so much information about ourselves out on the internet. With LinkedIn, you start with your profile. On that profile, you gave the world your resume.  You took your Kroger Card to the internet. That is when targeting recruitment started. Recruiters can receive that information that is public about you and use keyword searching to find the right candidate for a job. 

A Little Story

How can your data hurt you? Steve shared the story of Kevin Colvin who worked at a bank. He told his boss that he was going to miss work due to a "family emergency." But, he went to a Halloween party and put his photo on Facebook. His boss saw the photo and fired him that night. Steve was demonstrating the importance of what you share can come back to bite you.

To see the slides from Steve's talk and the photo Kevin Colvin shared, please visit The Digital Marketing Workshop agenda page.

Photo Credit Cody Ryan Martell