For the first time ever, Digital Summit is coming to
Detroit. See how you can win free tickets to attend, compliments of the
Michigan Film Office.
But first, why do I attend conferences?
#1. Professional Development
Digital marketing trends and best practices are constantly
changing. It’s important now more than ever to stay abreast of the latest
trends and get ideas and inspiration.
#2. Networking
Smart digital practitioners are solving some of the most
perplexing problems at companies, and attending conferences is your chance to
hear from them.
#3. To Share and Learn
I attend a lot of conferences. Most of the times I am a
speaker. But even if I’m presenting, I’m still learning. The digital industry
changes so fast, no one has everything figured out. I’m always learning, and
some of the best ideas come from people new to the field as well as from seasoned
professionals.
Digital
Summit Detroit will be held at the Fisher Theater on September 22 and 23. The
conference will feature dozens of highly-respected digital
marketing leaders from AOL, IBM, Microsoft, NBC, Salesforce, Virgin
America, Zappos and more from around the U.S. who will be sharing current
trends, best practices, the latest strategies, case studies, new solutions, and
more.
Topics and conference tracks include:
- Social media
- Content marketing
- Digital strategies
- Paid search
- SEO
- Email marketing
- Mobile
- Web analytics
- Web design and usability
You’ll learn the latest digital strategies, social media,
SEO, email marketing, web analytics and more. Some of the best digital and
social ideas come from conferences like this. If you haven’t yet, be sure to
check out the Search
Marketing Workshop on November 13 (which, by the way, you should register
if you haven’t already).
The Michigan Film Office is inviting students to share why
they’d like to attend the Digital Summit for a chance to win a free ticket.
Visit the Michigan
Film Office website to fill out an online form before September 11 with
your reasons for wanting to attend the conference. Fifteen students will be
selected.
And don’t forget, the Center for Digital Engagement’s
monthly speaker series kicks
off again on September 11 with Bob Chunn, CEO of ContentOro and former
Director of Online Marketing at Pet Supplies Plus. Bob will talk about
how to find online content for your marketing efforts. You’ll won’t want to
miss this.
I hope you join me in attending!
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Chad Wiebesick |
Author: Chad Wiebesick is the Executive in Residence at The Center for Digital Engagement. He serves as the head of social media for Pure Michigan at the Michigan Economic Development Corporation.
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