Thursday, February 26, 2015

Please Join Us for Breakfast with the Blue Cross, the Detroit Tigers, and Chevy

We are excited to reveal the full line-up of speakers for our first season of breakfasts. This first season will run from March through June.

Our goal for the breakfast series is to bring you actionable insights from the best in digital. As we hope you'll see from the following list, we've put together a line up for this first season that is fully capable of delivering on that promise.  As indicated in the list, all breakfasts, save the first, are available for immediate registration.
  • March 6: How One Tweet Generated $17 Million in PR Buzz for Pure Michigan with Chad Wiebesick, Director of Social Media and Interactive Marketing for Pure Michigan (Sold Out).
  • April 17: Making Blue Cross a Successful Social Brand with David Murray, Manager of Social Media, Blue Cross Blue Shield of Michigan (Register).
  • May 8: From Digital Crisis to Opportunity: Chevy, Detroit, and Carhartt with panelists: Kelly LaVaute, Supervisor, Social Media for Chevrolet at Fleishman-Hillard; Dan Fuoco, Interactive Marketing Manager at Detroit Metro Convention & Visitors Bureau; Brendan Lokes, Digital Marketing, Carhartt (Register).
  • June 5: Inside the Detroit Tigers Social Media Grand Slam with Mac Slavin, Social Media Marketing, The Detroit Tigers (Register).
Why not register today while seats remain? The first breakfast of the season, sold out in less than a week. We want to make sure everybody who wants to has a chance to participate. Please note that the registration fee for each breakfast helps us sustain the series.

Monday, February 2, 2015

Tweets that pay back $17 Million? Chad Wiebesick tells you how, Friday, March 6

The Center for Digital Engagement is excited to launch our monthly Friday morning breakfast series, Friday March 6, with Chad Wiebesick, Director of Social Media and Interactive Marketing for Pure Michigan. Chad will be telling the story of “How one tweet generated $17 million in PR buzz for Pure Michigan”. The Pure Michigan campaign routinely ranks internationally among the best in online tourism based on visitors and social media following. Chad’s talk will provide you with tips you can use today in your own digital marketing efforts.

Please take a moment to register today. Seating is limited and by advance registration only for all events in the breakfast series. The five dollar cover charge is a sustaining financial contribution in support of the series.

In addition to his duties with the Pure Michigan, Chad is also the Center for Digital Engagement’s inaugural executive in residence. With Chad’s help, we are putting together an impressive roster of speakers for the first season of the series that will take place on the following dates:

We look forward to seeing you Friday, March 6, and at future events in the series.