It's true. The secret sauce to a successful social media strategy is a four letter word. But you'll have to hear it from David Murray, Manager of Social Media for Blue Cross Blue Shield of Michigan (BCBSM). We learned a lot from him when we sat down and talked with him about his career, social media advice for businesses, and more.
In talking with David, we learned in two years his strategic direction increased BCBSM's online community by over 1400% with more than 250,000 Michiganders. Their blog, AHealthierMichigan.org, has won back-to-back best blog of the year awards, and maintains an average content participation rate between 25-30%. Still not impressed? BCBSM’s AHealthierMichigan Facebook Page is the number one Health and Wellness page in Michigan with a participation rate that is 91% above the healthcare industry average. An advocate for education and best practices in digital and social web communications, David founded the Social Media Club Detroit, and has spoken at BlogWorld, unGeeked, and TEDx events. Murray has also been featured in Wall Street Journal Online, and David Meerman Scott's book, The New Rules of PR and Marketing.