Thursday, September 22, 2016

The Digital Marketing Workshop, Friday, November 11

The EMU Center for Digital Engagement is excited to invite you to the sixth annual Digital Marketing Workshop to be held Friday, November 11, from 8 AM to 2 PM (with registration opening at 7:30 AM). Please be our guest at the early bird registration rate of just $28 (valid through October 31 with discount code Early, $40 without code).

This year, we're honored to have Douglas Mott, CEO of RepairClinic.com as our opening keynote. Using a Digital First strategy, Repair Clinic has grown to $80 million in sales, with over 97% coming from the web. The key to RepairClinic.com's strategy: Using YouTube hosted how-to videos to draw in home repair wannabes and turn them into dedicated, returning customers. RepairClinic.com's strategy is well suited to many Michigan companies, and we're extremely happy that Douglas has agreed to share it first hand with our audience.

In addition, this year's workshop will be stocked with speakers from digital leaders such as  GoogleFaceBook, General MotorsFox TV (National)WXYZ DetroitiProspectDaniel Brian Advertising, and many others. We will have tracks on integrated digital marketing as well as the new face of media. We will close the workshop with a lunch panel discussion entitled "Digital Strategies on a Budget: Lessons from Small Business Owners and Their Marketing Ninjas".

All sessions are designed with the beginning to intermediate practitioner in mind. You can see the program here and almost complete list of speaker bios here. In our six years of doing the now rebranded Digital Marketing Workshop, we believe this is our best program yet, and we are excited to invite you to come to this year's event.

The $28 early bird ticket covers a delicious breakfast and lunch in addition to many chances to interact with industry experts, faculty, and advanced digital marketing students during and between sessions. As always, we're happy to answer any questions you may have regarding The Workshop. Please address all questions to the Director of the Center for Digital Engagement, Bud Gibson (fgibson@emich.edu).

N.B. Previous attendees of Center for Digital Engagement events may be surprised by the new name, The Digital Marketing Workshop. Last year, given the evolution in content, we decided to rebrand The Search Marketing Workshop. We still hold to the same high level of content. The name now just reflects our coverage of the last few years.

Monday, September 5, 2016

Selling Your Brand by Example, 9/23, SPARK Central

Please join us for the kickoff of our Fall summit series with Bob Chunn from ContentOro (registration link) at SPARK Central, 330 East Liberty, September 23 at 9 AM. Over the past year, ContentOro has gone from seed investment to developing a substantial international client base. In recognition of this success, ContentOro won Michigan's Small Business Innovator of the Year Award in January 2016. The summit will focus on a lynchpin of ContentOro's success, using web-based prototypes as a selling tool.

Significantly, ContentOro executed this strategy using interns from local universities, a number of whom have joined as full time employees after graduating. We are targeting this Fall's summit series, and this summit in particular, at those seeking to establish careers in high tech entrepreneurial companies. Bob and his (now full time) team will describe how they conceived and executed their growth strategy as well as future directions.

This Fall, we are pleased to welcome Duo Security as our Gold sponsor. Over the past few years, Duo has developed a strong reputation of community support, and we are grateful for their sponsorship.