Friday, August 25, 2017

Upcoming Digital Marketing Events

Join us for our Fall 2017 Digital Marketing Summits where we share the unique insights we gained from our summer clinic with companies in Ann Arbor SPARK’s high tech incubator. In our Fall centerpiece, The Digital Marketing Workshop, we gather more than 20 subject experts to provide actionable insights on digital marketing. Find us at:

TrueJob, Where Analytics and Content Are King Our Digital Marketing Summits will kick off on Friday, September 15, at SPARK Central from 9 a.m. to 11 a.m. At our first summit, TrueJob will tell the story of how it is acquiring customers using content to fuel their growth. TrueJob started as Scott Goci’s passion project to revolutionize job search with data analytics. Register at

ContentOro, Widening the Sales Funnel The second Digital Marketing Summit will feature CEO of ContentOro, Bob Chun, on Friday, October 13 at SPARK Central from 9 a.m. to 11 a.m. Chun founded ContentOro to mine the value of professionally produced book content and is using this idea to boost customers’ sales. Register for this summit at

ShapeLog, Finding Your Customers The last of our Digital Marketing Summits is Friday, December 8, at SPARK Central from 9 a.m. to 11 a.m. This summit will feature Brian Hayden CEO of ShapLog and will explore how ShapeLog is finding customers who want a fit and measured life. Register at Digital Marketing Workshop This year's Digital Marketing Workshop will take place on Friday, November 17, from 8 a.m. to 2 p.m. in the Eastern Michigan University Student Center. Join over 20 expert panelists for sessions on integrated digital strategies and The New Face of Main Street! Learn more about this event at and register at

Friday, August 18, 2017

Wrapping Up The Digital Summer Clinic!

Our interns have learned a lot this summer! Here’s what they had to say about their unique opportunity in the Digital Summer Clinic!
Nick Staroba - TrueJob
Nick said, “Having this internship helped me learn that I’m at the point in my life where I should be operating my own company.” Nick will be continuing his current full-time employment and finishing up his education at Washtenaw Community College and Eastern Michigan University. He also plans to pursue a freelancing and a career in iOS development. Nick said the Digital Summer Clinic helped reinforce his future career choices and enjoyed the opportunity to explore the Ann Arbor tech and marketing industry.

Joshua Truitt - AdAdapted
“I learned how to use Android Studio, the basics of Swift and Xcode, and I learned more about video creation through creating my tutorial videos. I also learned what it was like to work in a professional environment in a specialized field,” said Joshua. His plans after completion of the internship include going back to school and working a job. Joshua said, “I feel like I got to dip my feet in the software industry, and it was great to get a taste of what it would be like. I've always said that I'd either like to work in software or with French and, after a good experience, I'd say that this internship affirmed that choice.”

Andy Kapelanski - AdAdapted
Andy said the best part of his internship was learning his value, benchmarking his performance with peers and getting out of his comfort zone to network in a relaxed environment. After the internship, Andy is finishing up his degree and will continue to intern with Flipsi while also pursuing other career opportunities. “This internship made me realize that I enjoy analytics and turning bulk data into relevant information and affirmed that I do enjoy my field of study, but made me realize how many marketing specializations there are,” said Andy.

Dorothy Gacioch - Ascape Audio
“I would absolutely recommend this experience! I have had chances to attend several networking events, volunteer for tech events, meet professionals in my field, and listened to distinguished speakers. I gained real experience working for a fantastic local startup company by photographing products, preparing online ads for social media, designing large-scale print ads, tracking and analyzing business progress, and analyzing website activity, improving it for a better and stronger user experience.” said Dorothy. She is going back to school for the fall semester but will be graduating in the spring and looking for a job in graphic design. After completing this internship, Dorothy said she is more open to the tech and it has opened her considerations for potential positions!

Andrea Scheffler - ShapeLog

I would highly recommend this internship! I learned how to effectively take what I've learned in the classroom and apply it to real-world business situations and that office culture is just as important as the work you're actually doing for the company. High-quality marketing material and social media content can really make or break a company's sales, especially for a startup. Working for a startup is great, and it allows you to fill many different roles.” Said Andrea. After the internship, Andrea will return to school to finish her degree and will be applying for digital marketing or event planning jobs after graduation. “This internship helped me see that digital marketing really is one of the things I love to do. I love creating content and making meaningful material for companies to use. This experience helped me confirm that I'm in the correct field.”

Our internship program was featured in an article by Second Wave Media! Read more about how we're pairing students with startups for a mutually beneficial relationship! "Summer internship program pairs students with local startups, expert mentors"

Monday, August 14, 2017

3 Things to Help Launch Your Career

Last week, Amy Cell from Amy Cell Talent spoke to our interns about how to utilize your previous experiences to position yourself for your next work opportunity.

Your Fit
Obtaining a job that you like to do is important for job satisfaction. Amy says that the first step to finding the career of your dreams is to write down where you want to go. Self-discovery is important to find your fit and Amy suggests utilizing tools such as the Myers-Briggs test or the book “What Color is Your Parachute”. She also says to think about what you enjoy doing and what others say you’re good at to determine your career path. After explaining how to find your place, Amy gave a few suggestions on how to get to your dream job!

As a student, sometimes you don't always have enough experience to fill your resume. Amy advised students who may need to fill white space on their resume, to include their job title, company name, location, dates and a short description of what the company does. Utilize your job description bullets to show what you want to do, not necessarily what you did. For example, if you were in a sales role but you’re looking for a marketing job, focus your bullet points on the things you did in that role that was more marketing focused.

Amy told interns to write down a list of 30 to 50 organizations that they would like to work for, then get to know those organizations and the people that work for the organization by following them on social media and visiting their website often. If you like what they are doing, great! If not, cross them off the list! Following the organization and connecting with the employees will give you an edge if the organization is ever hiring for your desired position.

Informational Interviews
Reaching out for an informational interview can help you get a better feel for the organization and the type of role you could one day hold.

Amy suggests finding potential informational interviewers through your alumni network and LinkedIn. She also recommends finding someone in a relatable role with five to ten years of experience to keep the interview casual.

Take notes during the informational interview about the relevant information such as their job or company, but also note the seemingly irrelevant information such as hobbies, interests or vacations, and use that information when following up with them. Keep in contact with your new acquaintance.

“It’s a lot of work, but if you do it, you’re much more likely to get the job at the company you want.”

Amy closed by telling the interns to figure out their story and be able to tell that story. Show a potential employer where you want to go and why and tailor it to the job you’re applying for.

Thursday, August 10, 2017

How a Frustrating Job Search Led to TrueJob

Scott Goci, Co-Founder at TrueJob, Inc., spoke to our interns about how he turned his frustrations with the job hunt into his startup company.

In 2009, Scott graduated with a degree in psychology during one of the worst recessions American has ever seen and began looking for a job, not knowing where he wanted to be or what his job title was. He began to get frustrated with common job sites such as indeed and Monster because the only search criteria were location and job title, so he began to dream of a job board that would be more than just two search criteria, but he didn’t have web developing skills and it remained a dream.

Scott went to a developer event to find a co-founder that could help him but came out with empty pockets. Later he joined Alfa Jango and built startups for a few years. For a long time, Scott asked himself, “When will it be time to build my site?” He had learned the skills through his time building startups and decided to start working on TrueJob.

TrueJob was making headlines and everyone loved the idea of a Pandora-like system that allowed users to filter search criteria more effectively and find jobs that matched their interest, but soon the media coverage fell away and so too did TrueJob’s income.

That’s when Scott met co-founder Michael Kling who was looking to build a startup and helped make TrueJob what it is today.

TrueJob started as a place for job seekers and employers to connect, but employers didn’t want to post jobs because there were no job seekers, and job seekers weren’t interested because there were no job postings - something was missing.

That’s when Scott’s long history of networking and building relationships through a sense of community worked its way into the TrueJob mission. Scott said he was always told the best way to get a job was through networking, so TrueJob built a job board for communities that bring people together for the common good.

Scott said TrueJob has a passion for job boards based on science and that has led all their decisions when creating their job board.

Scott is also highly involved in the Ann Arbor community with A2 Brew Tech, a meetup for tech and beer enthusiasts to network and talk tech, and Coffee House Coders, a meetup to teach people how to code.

“People want to socialize so if you can get them together, you can get them talking with a drink in their hand, that’s when networking happens, jobs happen and friendships happen.”

Tuesday, August 8, 2017

How to get Noticed and Hired on LinkedIn

Last week at the Digital Summer Clinic meeting, Jasmine Burns, senior recruiter at Duo Security, talked to our students about the importance of a professional and up to date LinkedIn profile!

Jasmine says your LinkedIn profile is like a walking resume.

“Your profile is your living and breathing resume. Build your profile out thoroughly and brag about your wins!”

It is important to build a strong network and interact with that network. Jasmine suggests connecting with people you meet at events, those you look up to in your industry, thought leaders and recruiters with a personalized message of why you want to connect! This will help you when interviewing or when at networking events because you can name drop your connections and happenings in your industry.

What To Do:
-Have a professional photo, headline, and summary
-Include your experience, organizations, education, volunteering, skills, expertise, honors, awards, courses and projects.
-Add your GPA or outstanding test scores
-Make your profile media rich and engaging

Extra Steps:
-Ask your professors, co-workers, or bosses to endorse you on LinkedIn or even write a recommendation
-Get connected and name drop whenever it is appropriate
-Follow the company you dream to work for or a company you think is doing something interesting
-Join groups on LinkedIn and get social

Advice From the Recruiters at Duo Security:
-Utilize a unique profile URL
-Log in weekly
-Fill your profile with relevant key words to show up more frequently during searches
-If you’re open to new opportunities, turn on the ‘Let recruiters know you’re open’ option in your job preferences!

Bonus Info:
-When making impressive updates to your LinkedIn Profile, notify your network about your profile changes!
-Follow your University pages
-Tailor your resume to specific job descriptions
-Have a recruiter review your resume

Wrap Up:
Recruiters often use a PDF print out of your LinkedIn profile as your resume, so make sure it is always up to date. Jasmine suggests going to your profile and viewing how your PDF print out looks and adjusting your profile accordingly. Show your enthusiasm through meet ups, personal projects and follow up emails! If you want to reach out to a recruiter or hiring manager, send a short and sweet message explaining why you’re the right fit for their open position and mirror your outreach to the job description.

Remember, It takes less than seven-seconds to convince hiring managers that you are someone they want to talk to! Mirror your resume to their job description to keep their interest!

Wednesday, August 2, 2017

The Digital Summer Clinic Experience

An inside look from our current interns at what it’s like to be a paid intern through the Digital Summer Clinic!
“I love my company and I love being in this internship because I really feel apart of the company and that we are actually making a difference. I've had an amazing experience with this company and my internship and I have definitely changed my career options. What's really cool is that we’re having a graduation and all of our team will be there!”

“Throughout the summer I will be working with the EMU Center for Digital Engagement and Ann Arbor SPARK to complete a digital marketing clinic program. This program offers exciting opportunities, several certifications and real-world experience gained through working with clients outside of a classroom.”

“Every week, we attend an all-clinic meeting to report our weekly progress, cheer each other on, share our endeavors to reach success in our companies, and get valuable advice and insight from guest speakers and panels of professionals in our field of work. I am excited by, and look most forward to, the speaker portion of the evening.”

“If I could only use one word to describe what working in a tech start-up is like it would certainly be: free-flowing. It’s cool that I get to participate in so many different parts of the company. Heading into my position as an intern at ContentOro I didn’t have much interest in marketing. Now that I am working with such skilled marketers it has really grown on me. I love knowing I will learn something new and useful every single day on the job. Overall, my first impressions of what it is like working in a start-up are great! Maybe I’ll even have my own start-up someday.”
“This internship has given me the confidence, extra skills, and experience that I needed to be comfortable in a digital marketing, event planning or public relations job. The unique landscape of start-up organizations is something I think everyone should experience because it is such a different environment. I am forever grateful for the Digital Summer Clinic and I would highly recommend it to anyone who may be looking for a lot of extra experience!”
For more projects and first-hand experiences, visit our student intern blogs and LinkedIn profiles!
Anastasia Bebeshko
Andrea Scheffler
Andy Kapelanski
Brandon Lazovic
Claudia Aleman
Dasha Jones
Dorothy Gacioch
Emily Bono
Eungyu Park
Griffin Obeid
Joshua Truitt
Max Wellington
Miguel Castillo-Clark
Nick Staroba
Nicole Raymond
Nina Drumsta
Rebecca Boyer
Ryan Kellman
Samantha Flynn
Shuting Cui
Sumra Abedi
Sydney Reinholt