Friday, January 27, 2017

First Session of Spring Breakfast Series- "The New Face of Sales"

Spring has (almost) sprung, which means it's time for our first session of EMU's Center for Digital Engagement Spring Breakfast Series, "The New Face of Sales." This session will take place on Friday March 3rd from 8:00 AM - 10:00 AM at the EMU Student Center. Make sure to sign-up! (Registration link).

The New Face of Sales will provide insights on how to deliver measurable sales improvements. As we all may know, the digital environment today has turned the traditional sales process completely around. With this comes questions like, what are the most effective ways to find prospects and close leads? What defines your customer's journey as they explore solutions online and off? What are relevant advertising and tracking tools? 

Our panel of experts includes Luke Retterath, Director of Demand Generation, Duo, Bharati Hulbanni, Director of Client Services, Torrent Consulting, and Alex Merz, Strategy and Operations Manager for AdWords Sales, Google.

<-- Luke Retterath. Luke is responsible for planning, measurement, and execution of all demand generation programs. Prior to Duo, he spent most of his time working in digital consulting roles for clients that included Constant Contact, Zipcar, MIT, Kellogg's, and Kimberly-Clark.
                                                                  Bharati Hulbanni.  -->
Bharati always likes to tell her clients that the biggest pains in their career aren’t failures – they often turn into their biggest trium-phs. At Torrent, she has freedom and ability to intentionally innovate with team members, clients and partners. Bharati graduated from U of M, and has worked at Accenture, the University of Michigan’s Center for Venture Capital and Private Equity Finance, and ForeSee Results.

<-- Alex Merz. Alex is responsible for Adwords sales strategy, operations, and day to day running of the business. He holds a BBA in Finance & Accounting from EMU, and an MBA in Strategy from the U of M. Alex has previously worked for ForeSee Results as well as Amazon. Alex is also the co-founder of local coffee roaster, Hyperion Coffee, and owner and co-founder of new local brewery, 734 Brew Co, opening in Depot town in mid 2017.

Please kindly join our panelists on March 3rd at our first digital marketing session of the Spring season.  Breakfast and refreshments will be served. Seats are limited so register today to reserve your spot. We are looking forward to seeing you!

Thursday, January 26, 2017

Spring Breakfast Series


The Spring season is quickly approaching, and it is a time to rejuvenate. Are you looking to add a "new face" to your marketing skill-set? It wouldn't be a bad idea! Please join us in our new, uplifting Spring Breakfast Series brought to you by EMU's Center for Digital Engagement. 

Digital Marketing is an ever-changing industry, and it's important to stay up-to-date in order for you and your company to be successful. At the Center of Digital Engagement, "we collaborate with business and community partners on the evolving nature of digital engagement."

Below you will find a brief overview of each event in this series and a link to register. Please register in advance in order to secure your spot.


Whether you have been in the professional field for a while now, a student who is looking to gain insights of the digital space, or just part of the university community interested in learning new trends, our series of events won't leave you without a key takeaway. See you in the Spring! 🌸