Friday, October 12, 2018

Where Are They Now 2018: Alondra Ramos-Herrera

Alondra Ramos-Herrera, student at Eastern Michigan University. She is a senior Majoring in International Business and Marketing. While in the Digital Summer Clinic with Center for Digital Engagement, Alondra was a digital media specialist intern with the tech start-up Mi Padrino.

Why CDE Internship?

As a senior, we all need real-world experience in our field. Alondra wanted real-world experience in marketing. CDE partners interns with start-up tech companies in the Ann Arbor area which has plenty of opportunities to get experience in digital marketing. After learning about CDE, Alondra found the best way for her to get that first-hand experience she desired.

“I thought it would be a great opportunity to find what area of marketing I would be interested in and give me different options. I also hoped to network and see different companies.”

Experience Gained at the Clinic?

Being partnered with Mi Padrino, Alondra gained experience in vendor selling. "I did a lot of cold calling and emailing different vendors from all over the country." Other tasks included being part of promotional videos and blog writing.

“One of the most valuable things I learned was how important it is to work as a team. A lot of the times, someone relies on you to get stuff done, so that they can get their stuff done. There was a lot of communicating.”

Going above and beyond is important as an intern. Alondra did so by being available for extra hours. Being available when the CEO needs you for a start-up is vital. This helped Alondra continue with her internship past the expected date.

Where Are You Now?

Alondra accepted a position at Mi Padrino following the summer internship. She manages the company social media pages such as Instagram and Pinterest. Other tasks include helping with videos for social content.

Content writing is a skill Alondra is developing. Learning how best to tell a story while keeping all audiences engaged is important for marketing.

“I want to improve on everything. There’s always something to learn and you can always improve on the skills that you already have.”

After graduation, Alondra hopes to continue working for Mi Padrino. 

"This company is growing so fast in such a small amount of time. It’s super exciting"

For Future Interns with CDE

“Put yourself out there, ask questions, and talk to everyone on the team. That’s one of the many things I learned. Tell whoever is in charge, what you’re good at or if there’s anything else you can help with. It’ll allow you to grow and expand your skills. You want to make an impact, and that’s just a couple of ways of doing it. You will be nervous, just like any other intern, but don’t be afraid.”

A Thank You to CDE

I want to thank everyone that was part of the CDE for allowing me to be part of it. A special thanks to Bud, for choosing me to intern for Mi Padrino. I learned so much in such a short amount of time. It was a great experience, I took a lot from it, especially from the guest speakers we had” 

Friday, October 5, 2018

Where Are They Now 2018: Gabrielle Miller

Gabrielle Miller, student at Eastern Michigan University. She is a senior Majoring in Communications with a minor in Marketing graduating this December. While in the Digital Summer Clinic with Center for Digital Engagement, Gabrielle was a digital marketing intern with the tech start-up TrueJob.

A Little Back Story

Before the Clinic, Gabrielle became involved with CDE for the 2017 Digital Marketing Workshop as a volunteer. She was offered the opportunity to intern as the Winter Manager for CDE. With having some experience with the organization Gabrielle decided to apply for the 2018 Digital Summer Clinic Internship. She was placed with TrueJob.

While interning with the Clinic this summer Gabrielle’s goal was to improve on her strengths, which she did in, “web and other performance metrics, sales and marketing, written content, graphics content.” She felt that the internship also helped her grow as a professional.

Where Are You Now?

Since the summer, Gabrielle has her plate full. She accepted the Fall Manager for CDE where she is utilizing skills strengthened and learned from the summer as the events manager. She assists in creating awareness for events such as Accelerating the Sales Funnel and Full Stack Customer Experience (on October 26th).

“I design and curate marketing materials, strategically plan and promote materials while increasing the overall awareness of the organization.”

Gabrielle is also the EMU Student Center Marketing Communications Coordinator.

"My favorite thing about working at the Student Center is that I get to be very hands-on and involved with my peers, I have nearly complete freedom over events, and social media etc. This allows me to be creative and productive, as the lead of the student center marketing team."

As graduation is nearing and with all of the experience Gabrielle has gained this past year, she knows marketing communications/ digital marketing is the field she has a passion for. She is looking at positions and companies to apply to for that will work best for her. 

"It is an ongoing process, but I know wherever I end up will be just the beginning!"

For Future Interns with CDE

“When going into this internship you may be nervous, and you may feel lost BUT you will figure everything out and all the pieces will fall into place. The challenges you are faced with during the summer are all growth opportunities. I found that not being afraid to voice my ideas is best. Don’t be afraid to make mistakes as well, or be fearful of feedback. The feedback and criticism I have received are all molding me into being better.”

A Thank You to CDE

“Thank you to the CDE, for helping me grow. I am very appreciative of all the opportunities I have been afforded, in under a year and I cannot wait to see what the future holds.  My current mantra is, “Keep going, Keep growing.” I use this for all aspects of my life, both personal and career-wise, no matter what keep going, and you will keep growing personally and professionally.” 

Wednesday, October 3, 2018

Accelerating the Sales Funnel Recap

September 28th was Accelerating the Sales Funnel, hosted by Center for Digital Engagement.
Featured company, Genomenon, discussed the challenges of moving users from free to paid services. Jenn Hayman, Director of Marketing for Zingerman's, led us along with Bud Gibson, the discussion with Candace Chapman, Director of Marketing for Genomenon and Nicholas Woods, intern with Genomenon and student of CDE.

When discussing how to communicate with users who use Genomenon services, Chapman said, because we are small right now, our sales guy calls almost every person who signs up”. With just over 2,000 users this is a great way to connect with them. Seeing what your audience is looking for and will need moving forward is helpful for a small business that offers subscriptions.

"How do you overcome when somebody says it is too expensive.. How does that conversation work?"

Chapman explains how Genomenon offers a 30 day free trial of their professional level when someone signs up with them. “Gives people a taste, gets people hooked on it, and gives you an audience to talk to,” said Chapman.

Move free users to paid users

Email campaigns are sent to these trial users to update them on what benefits are included with the professional level. This gives value to the service and can move them to become a paid user.

“A lot of people here are to learn about marketing and email marketing, though it has its challenges, it is a great way in today's world to get the word out, and you have to have people opted in”

Tactic to get people opted in 

Go to events, meet your audience face to face. Chapman explained a time they paid for a reception after an event. This gave an opportunity to start conversations and set up meetings. "Go where your target audience is."

Find your audience 

It may need trial and error- talk to the people. "Mark, our founder, is our target audience" the marketing department may ask him “does this message resonate with you?”

Woods discussed how they have found unique approaches to communicate with their target audience. One outlet Genomenon has utilized is Reddit.

“Know your audience and go where they are.”

Photo credit: Cody Ryan Martell