Tuesday, October 19, 2021

The 11th Annual Digital Marketing Workshop



The 11th annual Digital Marketing Workshop is set to return November 8-12 in an exciting new hybrid format with an array of speakers from prominent organizations like The Sam Bernstein Law Firm, Google, Pinterest, The Lip Bar, Skidmore Studio, Green Route, and many more. 

The Center of Digital Engagement invites attendees to an in-person lunch to close out the workshop on Friday, November 12, featuring Brent Bowles, VP of Digital Marketing at Wells Fargo. Brent is part of the leadership team that built Wells Fargo’s performance marketing from experimental efforts to a 9 figure annual behemoth. Brent will highlight the challenges of building digital marketing in a highly regulated sector and managing a distributed workforce (Brent lives in Dexter, MI; Wells Fargo is in San Francisco), as well as emerging trends in digital finance. 

As an attendee you’ll have the opportunity to network with new and familiar faces, engage in a Q+A session following the keynote and learn more about how to improve your digital marketing efforts. 


The first four days of the conference kick off with complimentary online sessions each day at noon. On Monday, Detroit Creative, hosted by Jamie Ward, highlights the digital innovation in some of Detroit’s most exciting emerging food and fashion brands. On Tuesday, The Future of Mobility explores digital strategies used by innovative startups in car navigation, hospital logistics, and advanced quality control. On Wednesday, in Finding Your Audience, we hear from established Detroit institutions on how they made the transition to digital. In Digital for Autos, our last online session, Thursday, we learn how automobile manufacturers, along with the advertising platforms and agencies that support them, have moved to the forefront of digital marketing.






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