November 16, 2018 Center for Digital Engagement hosted The Digital Marketing Workshop.
Starting off the event we had a thank you from the Director of CDE, Bud Gibson, followed by the Dean of Marketing at EMU, Dr, Kenneth R. Lord.
Breakfast Keynote
“Write for the people not for your editors." - Ron Fournier
Knowing Your Customer / New Face of Digital
In one room Knowing Your Customer moderated by Kim Brown of Duo Security. There were panelists from General Motors, Zingerman's Service Network, and Breadcrumb Insights.
“Make sure your customer data is accurate so every time you engage with them you're updating their profile.”- Jon Bebee
In another is Dr. Russ Merz, Professor of Marketing at EMU whom moderated New Face of Digital. Panelists from GTB, Emetry, Ann Arbor SPARK, and an insightful Blockchain consultant.
“Make sure your customer data is accurate so every time you engage with them you're updating their profile.”- Jon Bebee
In another is Dr. Russ Merz, Professor of Marketing at EMU whom moderated New Face of Digital. Panelists from GTB, Emetry, Ann Arbor SPARK, and an insightful Blockchain consultant.
Student Session
During a coffee break between panels, this past summer interns with CDE discussed how their experience was with their matched startup companies and with CDE. Twelve of the twenty five interns came equip with laptops to show slide shows of their responsibilities, challenges, and successes.
“This was an amazing opportunity for networking, to see the CDE community, and tell our stories”- Molly Boychuk
Social Targeting / Finding and Using Data
In one room Social Targeting moderated by Jamie Ward, Professor of Public Relations at EMU. There were panelists from Pinterest, Domino's, and Google.
In another room was Matt Sauber, marketing professor at EMU that moderated Finding and Using Data. Panelists from Destination Ann Arbor, Overflow Marketing Solutions, PWB Marketing Communications, and 734 Brewing.
Lunch Keynote
Closing near the end of The Digital Marketing Workshop lunch was served. Then came Steve Lowisz, CEO of Qualigence who commanded the room in an inspiring presentation.
“18 month turn over is at around 80% right now... We need to focus on a persons heart and head not just knowledge, skills, and abilities." - Steve Lowisz
More blogs to come on The Digital Marketing Workshop.
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