Peer influence is one of the best ways to persuade customers to opt for your products and solutions.
On Tuesday, March 26, we hosted the Digital Influencer Marketing event at Spark East. Our panelists included:
- Jeff DeHaven, President and CEO of Digital Mitten
- Bria Larine, hair and beauty social media influencer
- Jamie Gray, Marketing Communications Manager at Zingerman's Cornman Farms
Our event was moderated by Jenn Hayman, the Zingerman's Service Network, director of marketing. Jenn is one of the mentors this year for the CDE Summer Clinic Interns.
- Giveaways are great; it will increase engagement and following while still promoting brand awareness.
- Never share content without an influencers permission.
- Visual content is critical, use professional photography and video.
- Use Facebook TV and Instagram TV.
- Do not expect anything free from an influencer. This is their livelihood.
Jeff suggests searching on social media. On each social media channel, you can search by hashtags and location. Search for who has high engagement and are posting similar products or services to your business.
"They may have 50,000 followers but only 20 comments on a post. I'm going to question that because the person who has 5,000 followers with the same number of comments might be a better fit for us. That person's followers will be interested and engaged in the content." - Jamie Gray
Ways to use influencers for your brand:
Jeff shared how his client was able to use an influencer to gain excitement and hype. If an influencer is charismatic about your product or service, it will go a long way.
To learn more about and apply for the Summer Clinic Internship, please visit here.
There tickets available for The Age of Digital Assistants event on April 10 from 4:00 PM - 5:00 PM, at SPARK East. You will master marketing automation with digital assistants. Lead by CDE Director, Bud Gibson, our panelist will be from Google, Movatic and Overflow Marketing.
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